A new concept (From Bradford Telegraph and Argus)

A new concept

4:18pm Tuesday 13th January 2009

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You don’t normally find me in the supermarket of a Saturday afternoon, but I’d decided to turn my hand to a bit of cook-ing after watching Hugh Very-longname rustle up a simple-looking lamb roast on TV.

How hard could it be?

Well, finding the magic ingredients took a bit of doing, but once I’d got the hang of the aisles system, we (had to take the wife along, just in case!) soon had what was necessary.

But, as we meandered round the warren of shelves, my eye caught a piece of promotional tosh that set my brain thinking… without ever resolving just what on earth it meant.

Something was being hawked to the public as "concept living", and I simply haven't a clue what the advertising people are trying to get at.

Any ideas?

It was some type of carrier bag, if that helps.