Bradford East MP David Ward and Keighley-born singer Ricky Wilson are among the high profile men ‘going commando’ for charity.

Funnyman Keith Lemon, TV presenter Dermot O’Leary, rapper Rizzle Kicks and even cartoon favourite Morph are also “ditching their pants” for the Going Commando campaign to raise awareness of male cancers.

With 19,381 British men losing their lives to prostate, bowel and testicular cancer in the UK, the campaign has been launched to encourage men to ditch their underwear for a day to help raise awareness of male cancer.

Approximately 67,000 male cancers are diagnosed each year in Britain. Prognosis is significantly better when early diagnosis and early treatment is sought. The charity Male Cancer Awareness Campaign (MCAC) has named todayFRI ‘Going Commando’ day to encourage men, and women, to talk about male cancer.