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Odeon plan goes in

From left, David Custance from Yorkshire Forward, Glyn Turner and Simon Peters from Langtree Artisan and Stewart Currie of Bradford Council From left, David Custance from Yorkshire Forward, Glyn Turner and Simon Peters from Langtree Artisan and Stewart Currie of Bradford Council

A planning application for a landmark development on the former Odeon cinema site has been submitted to Bradford Council, it was announced today.

Developer Langtree Artisan and regional development agency Yorkshire Forward are seeking permission for the £55 million New Victoria Place project.

Once the application has been formally registered and validated by the Council, it will be available for viewing at the planning reception on the third floor of the Jacobs Well building, or online via the Council’s website.

A 3-D model of New Victoria Place will also be on display, showing how the scheme will have work and leisure space, including a hotel, the city centre’s first A-grade offices, apartments, bars, restaurants and cafes, all centred around a vibrant public square.

If planning permission is granted in the spring, it is anticipated that work could start on site in 2010, with building work taking five years.

The scheme will create around 750 jobs, transforming the corner of Princes Way and Thornton Road.

Glyn Turner, from Langtree Artisan, said: “The feedback we have received following the public exhibition has directly influenced the application we have submitted today.”

Earlier this month, project bosses hosted a six-day public exhibition to showcase the scheme at The Great Victoria Hotel, Bradford. A total of 150 Bradfordians attended the exhibition, while 421 people visited newvictoriaplace.com – the website created to gauge public opinion. People were asked to complete a questionnaire to provide their ideas and a total of 90 feedback forms were received.

When asked what uses they would like New Victoria Place to include, 82 per cent agreed with the proposal to include a public performance space, 79 per cent thought shops were needed and 82 per cent believed restaurants would be of benefit.

Three quarters of respondents also agreed with the open public plaza element of the scheme.

Dave Custance, assistant director of environment at Yorkshire Forward, said: “In challenging economic circumstances the progression of the New Victoria Place scheme gives a clear signal to businesses and the people of Bradford that this is a city of opportunity and a prime investment location in Yorkshire and Humber.”

Comments(14)

Rambo says...
9:10am Mon 20 Oct 08

so it could be finished by 2015? and that's their estimate. So add another 10-15 onto it and thats probably the real date.

I went to leeds yesterday and noticed the new buildings literally growing like bamboo around the train station, where it seems they can put a new building up in a matter of weeks. Here it takes a generation.

Like I've said a hundred times before, after all the delays and dissapointments, Bradfordians like us will only be positive when we actually see something completed. And this one's going to be a long time coming.

Joedavid says...
9:10am Mon 20 Oct 08

I thought the investigation report on the present Odeon buildingfrom the Government, Department for Culture, Media and Sport
was still outstanding are these people Langtree Artisan and Yorkshire Forward above the elected Government?

Edwin says...
9:22am Mon 20 Oct 08

In the reallity of the economic slump, planning applications will come and go. The old Odeon which is in a state of decay will eventually collapse and provide a natural pile of rubble to resemble the one Bradfordians enjoyed at the other end of town near the Cathedral.

edgey2001 says...
10:26am Mon 20 Oct 08

Look at the state of that picture, 4 people who have no idea about what the people of Bradford want for the city, A square block of flats with offices and a restaurant, how imaginative can you get, I wonder how much the backhanders were for this one. This needs some investigating because something not right about this at all. long live the Odeon!!!

Old Perculiar says...
10:32am Mon 20 Oct 08

Next on the agenda - redevelopment of Odsal Stadium !

THE NEW WEMBLEY OFF THE NORTH !

albion says...
11:02am Mon 20 Oct 08

zzzzzzzzzzzzzzzzzzzz
zzzzzzzzzzzzzzzzzzzz
zzzzzzzzzzzzzzzzzzzz
zzzzzzzzzzzzzzzzzzzz
zzzzzzzzzzzzzzzzzzzz
zzzzzzzzz

Rambo says...
11:14am Mon 20 Oct 08

Why don't they just just call the whole "regeneration" campaign.... oh I don't know.... "Bradfords bouncing back?"

Jammy says...
2:09pm Mon 20 Oct 08

150 Bradfordians attended an exibition,are you sure they were Bradfordians?. I believe now we read of so many Landmark developments it is now of very little interest to most folk ,just lay the foundations ,build it,because it seems nobody at the Town Hall is really interested as to what the locals want ,And the proof is 150 Attend exibition ,out of 450,000+

Ralphie says...
4:17pm Mon 20 Oct 08

If they don't hurry up with the development some of the trees growing out of the Odeon will have preservation orders on them!

Gumshoe says...
4:42pm Mon 20 Oct 08

We dont want another glass and steel eyesore that will be empty most of time due to costs and prices!

Spend the money on worth while projects not this, schools, hospitals etc!

St.Albans Bantam says...
8:18am Tue 21 Oct 08

Totally agree with Gumshoe - but what also concerns me is the height of the new development with respect to other buildings.

Is it really too much to ask that developers construct new buildings in keeping with the character of the city?

Spenvalleyspartan says...
11:07am Tue 21 Oct 08

We could use the Odeon as a back drop to the next Will Smith movie. I AM LEGEND 2! Those are proper trees growing out of it not computer generated! Its such a shame about that beautiful building which has so many memories for me. Should have never built that characterless cinema that replaced it!

nevis the cat says...
3:46pm Tue 21 Oct 08

What planet are you people on. The cinema closed because it was obsolete, expensive to maintain and as a consequence, was losing trade to the newer, more modern facilites outside the town centre. The decision to close it was therefore a commercial one, exactly what could the Council do to prevent it?

I expect the developers to construct buildings that are modern, cheap to occupy, generate the necessary level of return and have a sensible mix of uses. If they do, it means there will be new employment created, increased use of the city centre and trigger further investment in the city centre.

Of course, we could all just witter on about what a lovely old building it is (it really isn't) and what fond memories we seem to collectively have of it. In the meantime, it will grow more tress, fall to the ground and make Bradford look like Liverpool, circa 1982. In the meantime, we all spend out money in Leeds.

mrs walker says...
10:52pm Tue 21 Oct 08

nevis the cat wrote:
What planet are you people on. The cinema closed because it was obsolete, expensive to maintain and as a consequence, was losing trade to the newer, more modern facilites outside the town centre. The decision to close it was therefore a commercial one, exactly what could the Council do to prevent it? I expect the developers to construct buildings that are modern, cheap to occupy, generate the necessary level of return and have a sensible mix of uses. If they do, it means there will be new employment created, increased use of the city centre and trigger further investment in the city centre. Of course, we could all just witter on about what a lovely old building it is (it really isn't) and what fond memories we seem to collectively have of it. In the meantime, it will grow more tress, fall to the ground and make Bradford look like Liverpool, circa 1982. In the meantime, we all spend out money in Leeds.
What planet are YOU on? An alternative bid has been made to resurrect the building and use it for concerts and conferences - even Leeds lacks a decent size concert hall, and I for one find Manchester and Sheffield a bit inaccessible. It's a fine thing when bands go to play at the Holmfirth Picturedrome and miss out a city of this size because there's nowhere suitable to play.

City centre apartments have proved to be one of the deadest ducks in the property market, we can't get rid of the ones we've already got, and here's good ol' 'Voice-of-the-People
' Bradford Council hatching plans to build yet more...

Do you work in PR by any chance?

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