A BRADFORD MP has helped to start a new awareness campaign designed to protect those most at risk of investment fraud.

David Ward, Liberal Democrat MP for Bradford East (pictured), has backed the actions of finance regulator the Financial Conduct Authority (FCA) which has issued warnings on how to spot a potential scam.

The FCA said investment scams generally involve unexpected phone calls and high-pressured sales tactics, for products which often do not exist, including land-banking schemes, carbon credits and rare earth metals.

Those most at risk are said to be retired people looking to make investments. The regulator is calling on people to report suspected scams, either on their website, or by calling Action Fraud on 0300 123 2040.

“It’s important for Bradfordians to know how to spot the signs of a potential scam, and encourage friends and family to be alert to a deal that seems too good to be true,” said Mr Ward.

“Always seek independent financial advice from a regulated professional before making any decisions.”

For more details, visit fca.org.uk/scamsmart.