A TEAROOM is serving up a selfie charity challenge.

Customers at Lavender Fields, in Keighley, are being invited to take photos of themselves on their mobile phones.

Participants get money off, with match funding being donated to charity.

And pictures are tweeted and posted on the Cavendish Street tearoom and gift emporium's Facebook page.

"It's a bit of fun while helping charity at the same time and customers are really enjoying it," said Lavender Fields owner Christine Young.

"People get a bit of money off their cream teas or scones and we donate a matched amount to charity.

"If customers wish to take part but haven't got the facility, we will help them out.

"We're also planning, with people's permission, to print out some photos and put them on the walls."

Proceeds are being donated to Cancer Research UK and the Multiple Sclerosis Society.