BOOZE deprived Brits have been revealed to be most likely to break 'Dry January' this weekend, according to new research.

The research showed that 96 per cent of people in Yorkshire who pledged to abstain from alcohol throughout January are likely to have failed by this weekend, three per cent higher than the national average.

The top reason for failing Dry January was revealed to be a busy social life, with 30 per cent saying this was why they started drinking again, with 28 per cent blaming their failure on having a special occasion to go to.

A quarter of people blamed forgetfulness and peer pressure for drinking before the end of the month, while one in ten people said they found sobriety too boring or had had a particularly stressful month.

It was revealed that two thirds of Brits spend an average of £100 on booze a month, with a quarter admitting to spending up to £600, which may explain why 30 per cent of people who started Dry January did it to save money.

The top reason people attempted Dry January was to boost their health and detox, with 50 per cent of people listing this as the reason behind their sobriety.