Bradford needs your help now more than ever before.

If the city’s retailers, restaurants and service providers are to ride out the recession as we await the Broadway development to give us all a boost, they need YOUR support.

Bradford is still a great place to shop with almost 500 businesses ready to meet all your needs in the city centre and many more in the surrounding district.

As a community we need to ensure our local retailers thrive if we want them to help build a bigger and better shopping experience in the future.

That’s why the Telegraph & Argus has teamed up with Bradford Council and the Kirkgate Centre to launch the Backing Bradford campaign to provide big DISCOUNTS and fabulous PRIZES for local residents who show their loyalty by shopping in the city.

There are hundreds of SPECIAL OFFERS and SAVINGS in the booklet that comes with today’s T&A.

To claim them, all you have to do is show your Backing Bradford KEY FOB (attached to the cover) when you pay at the till.

And, what’s more, you could WIN some fabulous prizes of cash and goods - such as TVs and cameras - if you enter for our weekly draw by registering just once.

All you have to do is register your name, address and phone number, along with the unique number printed on your key fob, using one of the simple methods set out below.

Once we have your details you will automatically be entered into the prize draw every week.

Details of each week’s prizes and the names of the winners (along with extra discount offers) will be printed in the special Backing Bradford page in the T&A EVERY WEDNESDAY.

Good luck - and thank you for Backing BRADFORD!