O2 at the Bradford Forster Square Retail Park has been selected as one of the few O2 stores in the UK to launch an Apple repair desk.

The recently installed repair desk is the first of its kind outside an Apple store and is the only official Apple repair system within Bradford using genuine Apple parts.

Previously, Apple users in Bradford would have had to travel to the Trinity Shopping Centre in Leeds to have their phones repaired or have it sent it off by their local phone shop for a minimum of five working days.

The new repair desk at Forster Square now gives customers the option of having their device repaired in the Bradford store and in most cases on the same day - even for customers on other networks.

To become an Apple authorised service provider, companies have to pass a rigorous inspection by Apple to ensure they meet strict guidelines covering a wide range of areas from how the shop is laid out and lit to what equipment is used in the repair area.

Once the accreditation is awarded, they are closely monitored by the tech giant against a range of performance measures including how many phones are fixed at the first attempt and how quickly devices are returned to customers after servicing.

Bradford Forster Square’s Operations Manager, Chris Tongue had this to say:

“We are delighted that one of our franchise stores has been selected to roll out the new Apple repair desk. This will give Bradford shoppers more options when it comes to repairing their device and means they no longer have to travel outside the city for the service, maintaining footfall in Bradford.

Having a damaged phone and waiting on information can be very frustrating, so our O2 Guru has been trained by Apple to repair broken devices and will be on hand to guide customers through the process and answer all their questions. In most cases we aim to do this in no longer than a day. We look forward to helping many future customers.”

The Apple repairs desk will be led by the O2 tech Guru and will operate during store opening hours. For more information call the O2 store on 01274 733332.