Leeds Bradford Airport has rebranded as 'Yorkshire's Airport' in a bid to raise its profile around the region.

is delighted to announce the official unveiling of its updated brand.

Following the appointment of a new Chief Executive, new ownership and a number of exciting changes to the terminal all now well underway, the airport has taken the decision to rebrand.

With an ambition to create an airport that matches the needs and requirements of the region it serves and the surrounding area, Leeds Bradford: Yorkshire’s Airport will now be displayed throughout the terminal.

The new signage on the terminal roof was switched on by five-year-old Toby Nye, of Leeds, who has captured the hearts of Yorkshire following his battle with neuroblastoma.

As part of the celebrations, the airport also showcased the first part of its terminal redevelopments, including brand new purpose-built lounges. Featuring floor-to-ceiling runway views, The Yorkshire Lounge, The White Rose Suite and 1432 Club will replace the current Yorkshire Premier Lounge.

Chief Executive David Laws said: “We want the people of our thriving region to get behind their airport and help us move forward.

“We are delighted to offer our passengers even more choice in our departure lounge, as well as improved facilities for business travellers. We hope people will see this as the start of things to come for this airport. Our brand refresh embodies our vision to become Yorkshire’s airport of choice and to provide an airport our passengers can be proud of. As the development of LBA continues we hope to continually keep improving the customer experience and ensure our passengers feel welcome.

“We are investing in staff training to ensure we offer a warm ‘Yorkshire welcome’ to all of our passengers, as well as continually improving our Special Assistance offering to help passengers with reduced mobility and hidden disabilities.

“The more people use this airport the more successful we can be.

"Work continues to improve our route offering for both business and leisure services and we hope to have more exciting announcements in the near future."