BRADFORD-based Hallmark has announced it is to create 100 new permanent roles.

The move will increase the company's UK workforce to over 2,000 employees.

The new roles will cover functions within both distribution centres at Dawson Lane (pictured), off Tong Street, in Bradford and River Street, in Brighouse, where all Hallmark products are stored and distributed within the UK, Republic of Ireland and Channel Islands.

Hallmark will be offering many of the temporary workers currently working at Dawson Lane and Brighouse the opportunity to join the Hallmark family permanently.

Hallmark's Matthew Tillie said: “Hallmark are continuing to invest in the business to be able to provide the best possible service to our customers and we look forward to our new colleagues developing and growing with us.”