BRITAIN'S leading modest clothing retailer Aab will open its new 2,500 sq ft store in Bradford's Broadway centre on Saturday.

The opening will be attended by leading modest fashion commentators Ruba Zai, Nabila Bee and LookaMillion, who between them have more than one million social media followers, and will include the launch of a new clothing collection.

Aab's Bradford store is the second to be opened by the company this year as part of a global expansion programme.

Aab is the first independent modest fashion label to open a store in a mainstream shopping centre.

Nazmin Alim, Aab creative director, said: “Bringing Aab to Westfield is an indicator of how rapidly we are expanding as a fashion brand and business.

“We believe that over the years we have changed perceptions of modest fashion with the creativity and imagination we bring to our collections and are seen as pioneers in this sector.

“Following the huge success of our London store, the aim is to continue this expansion globally in our target markets with new boutique stores across the major cities in the UK with further stores planned in London and Birmingham including a presence in department stores. Dubai, Malaysia and Turkey will also be our first international stores very soon.”

The business was founded in 2007 as an online retailer where it has become one of the world’s leading suppliers of contemporary modest fashion clothing .

Nazmin said modest fashion was one of the fastest growing sectors in the industry with an estimated annual UK market value of around £100m.