The Alhambra pantomime, Snow White and the Seven Dwarfs, accumulated box office receipts of more than £1 million - despite drawing in 5,200 fewer people than last year’s panto.
The curtain has just fallen on the 2010/2011 panto, which finished its seven-week run on Sunday. With 89,600 people through the doors, audience figures were down on the 2009/2010 Alhambra panto, Jack And The Beanstalk, which attracted more than 94,800 people and broke box office records for takings.
Theatre bosses declined to reveal precisely how much Snow White And The Seven Dwarfs had made, but confirmed it was more than £1 million.
A total of 71,000 tickets were sold for the show, billed as West Yorkshire’s biggest panto, before it started last December. More than 21,000 seats have already been booked for the 2011/12 pantomime Robin Hood, also starring Billy Pearce.
Adam Renton, Bradford Theatres general manager, said: "I am delighted so many people joined us for our 2010/11 pantomime. Considering the current economic climate and the bad weather we had in December, I think this is a tremendous achievement." Snow White And The Seven Dwarfs starred Bradford’s favourite funnyman, Billy Pearce, and former Emmerdale actress Sian Reeves, and featured 3D special effects.
The show drew audiences from around the UK, with 41 per cent from the Bradford district.
Mr Renton said Bradford Theatres had continued to make its pantomime more accessible, with ticket prices starting at £8.50.
Several ‘specific access’ performances were provided, including an audio described performance for partially-sighted people and two signed performances, and due to demand an additional signed and audio-described performance was added.
Mr Renton added: -I am thrilled that this show continues to bring people into the district from across the country, continuing to contribute to the regeneration of Bradford."