Staff at Morrisons’ Thornbury store are the first to wear a new uniform which has been designed in consultation with them.

It reflects Morrisons’ rebranding, has a better fit and comfort and has colour coding for the food specialists from butchers, bakers and fishmongers to grocery assistants so shoppers can recognise them.

The new uniforms are now being rolled out to all 375 Morrisons stores and more than two million items will be provided for 117,000 employees.