A KEIGHLEY housing group has closed its account on social media platform X – claiming content is "often prejudicial, racist and deeply unpleasant".

Manningham Housing Association – which manages more than 1,400 homes, for over 6,000 residents, across Keighley and Bradford – has confirmed it is no longer using the platform, formerly known as Twitter.

A spokesperson said: "Following a review of our internal and external communications strategy, we have decided to withdraw from X.

"We provide a myriad of ways for our customers to contact us across a range of digital platforms.

"Our online offer has recently been extended following the launch of an exciting new website, including a 'chatbot' facility.

"Interactions with our customer base on X were minimal.

"It also cannot be ignored that the general content on the platform is often prejudicial, racist and deeply unpleasant.

"This doesn't fit with the values of Manningham Housing Association, which made the decision to close its account the logical and responsible conclusion.

"No further comment on this matter will be made."

The association says its new-look website, created in conjunction with design agency Redbak, includes an extended range of information and services for residents and partners and readability improvements.