‘Proud Fiat stayed loyal to Yorkshire’
10:29pm Sunday 6th April 2008
A print, design and events company played a key role in the launch of the Fiat 500, voted European car of the year 2008, to British dealers.
Guiseley-based Tebays organised the UK trade and press launch of the new Fiat, which included introducing the Fiat 500 to dealership representatives from around the country and staging the UK press launch in London for motoring correspondents and lifestyle journalists.
Tebays has previously handled UK launches for Alfa Romeo and Maserati.
The company, which began as a commercial printer in 1970, has added a design studio and web design services as well as an events division to its operations.
Director David Green said: "Our relationship with Fiat has grown over the years and we now provide them with a one stop shop' service which also includes producing new product literature and newsletters.
"We recognise Fiat could have chosen to work with any number of London-based agencies and are proud they went with, and have stayed loyal to, a Yorkshire-based company."