Bus texting hailed a success (From Bradford Telegraph and Argus)

Bus texting hailed a success

4:47am Friday 16th November 2007 in

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A text messaging service developed by bus company Metro has reached the two million message mark this week.

Launched in September 2005, yournextbus was developed in response to bus passengers wanting accurate, up-to-the-minute information about when their bus was going to arrive.

Message one million was delivered in February this year while the second million was completed at 5.57pm on Tuesday, November 13.

Metro chairman Councillor Ryk Downes said: "yournextbus is having a really positive impact on bus travel in West Yorkshire.

"More than half of bus passengers we recently surveyed said they were aware of the service with 13 per cent saying the used buses more as a result of it.

"Two million text messages have now been sent and many thousands of people have also used yournextbus through the Metro web site at www.wymetro.com and by WAP at the same address, with more than one million web and WAP hits recorded."