THE BBC has branded a tweet by Lord Sugar about the Senegal football team as "seriously misjudged" after The Apprentice boss apologised for his post. Lord Sugar has faced criticism for likening the Senegalese World Cup squad to street vendors in Marbella.
The business mogul and TV star initially defended his post, saying he thought it was "funny" and that people had misinterpreted it, and deleted it from his timeline.
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