A TOWN'S traders are hitting back against the 'big boys'.

Silsden businesses are taking on the retail giants by launching an online click-and-collect initiative.

A new, shop-local website – ShopAppy.com – will enable people to view and buy products and services from a range of businesses, with a single check out.

Goods can then be collected from the Red Lion pub in the town after the shops have closed.

Silsden is just the 12th town to join the scheme.

The venture will be launched on Saturday (Mar 3) with an event at Silsden's duck pond, from 9.30am to noon.

There will be giveaways, dancing emojis and a free prize draw.

Resident Sue Barker, who has championed the scheme, said: "We are so lucky in Silsden to have a great range of independents, but they have to work very hard to survive with the pressure of online giants and major retailers and supermarkets surrounding them.

"There are many customers, like me, who would like to spend more locally but lack the time to do so.

"ShopAppy.com brings local shops, services and their products together in one place, which will make it easier for us to all to support our businesses."

Jackie Mulligan, founder of ShopAppy, says it is vital that people use their independent businesses or risk losing them.

She added: "We need more residents to think local first instead of opting to always shop with the multi-national online giants.

"Click and collect provides convenience, but with a local conscience.

"If more people shop local we can safeguard the character of our towns and high streets."

Silsden businesses welcome the scheme.

Helen Rampling, manager and owner of Bilaluci Cafe Bar, said she was delighted to be a part of it.

"We are a long-standing family business and it is great that I can now offer my customers another option to view my products and shop here," she added.

"I have seen local businesses come and go over the years and believe that ShopAppy will help our high street and strengthen our community by being more accessible to customers."

Sarah Morton, who took over ownership of Hills Bakery in 2017, said ShopAppy was "perfect timing" for the business after a year of transformation.

"It will attract people who would not normally be able to shop here because they work full-time – order online and collect on your way home, great idea!" she said.

Clare Woodhead, of Woodheads Gym, says the scheme will help raise awareness of its health and fitness offering.

And Stephanie Calvert-Smith, owner of Dogsbody & Friends, also enthuses about the initiative.

"I am looking forward to supplying our range of pet foods and accessories to more local people who are unable to get us during normal shop hours," she said.

Customers signing-up to ShopAppy will receive £5 off their first shop.