SUICIDE rates in Bradford which average almost one per week are being tackled through a campaign to provide support to those in danger of taking their own life.

Between 40 and 50 people in the district die each year through suicide.

The rate equates to 12.1 deaths per 100,000 people and is above the national average.

Men are three times more likely to take their own life than women, statistics claim. They are also less likely to share their problems and seek help.

Bradford Council is raising awareness of the issue ahead of World Suicide Prevention Day this Sunday by launching a campaign that suicide is preventable.

Credit card sized cards are being distributed to GPs and other health workers to give them tips on how best to start a conversation with someone who they are concerned about.

The charity Samaritans promotes the #itsoktotalk hashtag on social media.

Councillor Val Slater, deputy leader and portfolio holder for Health and Wellbeing, said: “We can all play our part in helping to improve the mental health of the district.”

“Talking about your mental health isn’t strange or wrong – it’s an important first step in being able to resolve the issues you face and finding help.

“Taking a few minutes to listen to family, friends or work colleagues concerns can really be a significant help which can often guide them find their own solutions.

“We are working with our health partners across the NHS and voluntary sector to raise awareness of the importance of listening to people’s concerns and aim to reduce the number of men in the district who attempt to take their own life.”

Dr Angela Moulson, a local GP with a special interest in mental health, said: “There’s lots of help available for people living in Bradford and Airedale, including from their GP surgery, the First Response Service, and from the safe spaces provided by our excellent voluntary and community services.

“If you are feeling down, seek help early to help improve your mood and prevent further deterioration in your wellbeing.”

Bradford’s First Response service offers support for anyone experiencing a mental health crisis across the district: 01274 221181. They can also get support from the Samaritans online or by calling 116 123 on any type of phone, a free and confidential service.