AN INTERNATIONAL make-up producer based in Silsden has secured a funding deal worth almost £15 million to extend its growth across the UK and Europe.

The deal comes as Badgequo Ltd has developed a new website for its flagship brand, Technic Cosmetics, which sells through a host of well-known high-street shops and online retailers.

The website was produced with the help of the Leeds-based Principles Agency and web designers Fat Media Ltd.

It was created to showcase Technic’s range of cosmetics as well as to share make-up tips and trends.

The company designs, produces and distributes cosmetics and toiletries to major retailers across the continent.

It employs more than 30 people from the local area at its head office in Silsden, and also has offices in Hong Kong and Germany.

A Badgequo spokesman said Technic was an award-winning, cruelty-free cosmetic brand stocked by high street retailers such as Xtras, Dorothy Perkins and Bodycare, as well as major online retailers such as Boohoo, Pretty Little Thing and

Amazon.

James Bell, marketing manager at Badgequo, said the focus of Technic had always been to provide high-quality, trend-led make-up at an affordable prices.

He said: “The brand has been incredibly successful both in the UK and overseas over the past few years and we believe this new website will only help to boost that growth.

“Our on-trend products are produced under the flagship brands Technic and Body Collection England as well as a number of subsidiary brands.

“Badgequo also provides an extensive range of private label services containing a huge selection of cosmetic products in addition to toiletries, make-up accessories and a male grooming range.”

The website is techniccosmetics.com.

The Technic range features nail polishes, lipsticks and glosses, mascaras and award-winning blushers, along with smooth-application eye shadows, primers, highlighters, contouring kits and foundations.

Body Collection England aims to combine classic colours and luxurious textures with opulent packaging, featuring glowing foundations, beautifying bronzers and sultry eye shadows.

Love Thy Makeup, Badgequo’s newest range of overseas markets, is intended to offer a contemporary, minimalistic packaging design with competitive pricing.