Ice Stone Gelato, based in Great Horton Road, Bradford, has sponsored a poster for fans to put on display ahead of City’s League One Play-Off Final clash against Millwall at Wembley on Saturday.

The claret and amber-clad poster will be free with this Wednesday’s Telegraph & Argus.

It is hoped the poster, which carries the message C’Mon City, will further motivate Stuart McCall’s men to victory in the showpiece against the south London side, when supporters put it on display throughout Bradford.

And we'll be launching a competition where anyone who sends us their selfie holding the poster will be in with a chance of winning a 2017/18 season ticket.

There is even a large version of the poster on display outside the T&A’s office in Hall Ings.

Mab Hussain, chief executive of Ice Stone Gelato, said: “Fingers crossed Bradford City will be able to do it on Saturday and beat Millwall.

“It would be brilliant for Bradford as a city if they could win and get promoted.”