THE year-on-year increase in the number of West Yorkshire motorists being prosecuted for using a handheld mobile phone while driving is something to be applauded.

It is also encouraging to hear that police have taken action against more than 500 drivers in the Bradford district caught using a mobile phone since the Telegraph & Argus-inspired Operation Steerside began in February.

Despite these efforts, you need only take a drive through the streets of Bradford to realise that far too many people still think it’s acceptable to take a quick call on a handheld device while behind the wheel.

Of course, the issue surrounding mobile phone use is no longer just about phone calls. A growing addiction to smartphones means many motorists are now tempted to check social media accounts while driving - an equally if not more dangerous pursuit.

The persistent nature of the problem suggests the current punishment - three penalty points and a minimum fine of £100 - simply isn’t strong enough.

A greater deterrent is clearly needed so the doubling of the penalty - to six points and £200 - cannot come soon enough.

That will mean drivers who have recently passed their test will face having their licence revoked, while older motorists will be half way to a ban.

However, the Government, campaigners, police and the media can only do so much. Ultimately, it is up to individuals to take responsibility by understanding that use of a handheld mobile phone behind the wheel carries a far greater risk - that of killing themselves or an innocent person.