YOUNG people in Bradford are being warned of the dangers of sharing sexual images, in a new campaign to combat a growing 'sexting’ problem in West Yorkshire.

West Yorkshire Police is advising under 16s of the negative impact either requesting or sharing sexual images can have on their lives and futures, following increased reporting of the offence.

The new Think Before You Send campaign has advice for victims and messages warning those who request sexual images that they are potentially committing criminal offences.

Councils, including Bradford, are supporting the campaign, along with Police and Crime Commissioner Mark Burns-Williamson and the Crimestoppers charity.

Police investigated 28 'sexting' style offences reported between March 2014 and April 2015, all of which involved offenders and victims under 16.

Detective Chief Inspector Sue Jenkinson (pictured) said: "Sexting’ is an activity we have become increasingly aware of amongst young people and many may not realise that what they are doing is illegal or that it may be potentially harmful to them in the future."

A new webpage, with help and advice for those being pressured to send explicit sexual images, can be found at www.westyorkshire.police.uk/sexting.