A CHARITY campaign run by the Telegraph & Argus and the University of Bradford has won an award for best fundraising campaign at a national awards ceremony.
The Bradford Crocus Cancer Appeal won Best Alumni, Development or Fundraising Campaign at this year’s HEIST awards.
Broadcaster Jeremy Vine presented the award at a ceremony in Manchester.
The appeal, held by the T&A and the University, along with Yorkshire Cancer Research and the Sovereign Health Care Charitable Trust, was described by the judges as a "great campaign to build alumni relations around something so specific, motivating and core to the University mission."
The appeal was set up with the goal of raising £1 million for researchers at the University’s Institute of Cancer Therapeutics to purchase state-of-the-art equipment to help its pioneering cancer research.
The University's director of external affairs, Mark Garrett, said: “We’re delighted and very proud to win this award and the team deserves this recognition. They have worked extremely hard to run a fantastic appeal that has been taken to heart by the Bradford community and will have a direct impact on enhancing the university’s capability to develop effective cancer medicines in the future.”
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