A JOB advert emphasising the positives of life in Bradford is the latest part of a push to attract more quality teachers to the district.

The recruitment advert, posted by the Bradford branch of recruiters Reed Education, says Bradford has a shortage of primary school teachers, and highlights low property prices in the district compared to cities like Dublin.

And the councillor with responsibility for education on Bradford Council says more needs to be done to promote the advantages of working in the district to new teachers.

Titled "Primary teachers - Bradford needs you!" the advert says: "Are you a qualified Primary Teacher? Are you looking for a new career in West Yorkshire? If the answer is yes then Reed Education in Bradford could facilitate the change in your lifestyle you have been craving.

"The advantage we have in Bradford is that we are based at the foothills of the Pennines with some of the most beautiful countryside in the world on your doorstep."

It highlights the numerous tourist attractions in the area, before pointing out the favourable property market. "(Moving to Bradford) will also likely come at huge drop in your cost of living. By relocating to Bradford you could wipe out your mortgage.

"If you are currently renting, relocating to Bradford will help you achieve that move onto the housing ladder in the house of your dreams. A mortgage costing less than the average rent in Dublin will buy a large house in an excellent area."

Recruiting new teachers has become one of the major focuses of Bradford Council as it plans to improve its low placing in recent league tables. It recently allocated £600,000 of its budget to recruiting and training teachers.

Councillor Susan Hinchcliffe, executive for education and skills at the council, said: "Bradford has some great teachers but with a young population we need more.

"We want to recruit high quality and enthusiastic teachers as part of our new school improvement plan. Bradford Council is investing £600,000, an unprecedented investment, in teacher recruitment and training.

"The district is a great place to live and work, we just need to shout about it more. We are offering skilled teachers the challenges and rewards for a fulfilling career and lifestyle in return for their commitment and expertise."

Ian Murch, Bradford spokesman for the National Union of Teachers, said there was a nationwide shortage of teachers, and that places like Bradford suffered this shortage worse than more affluent areas. He said: "There is nothing wrong with bigging up Bradford to potential new teachers. We do know there is a recruitment problem in Bradford's primary and secondary schools. There is a national teacher shortage of teachers, and it always impacts places like Bradford where people think if they'll be told they're failing if they go to teach in schools that fall under government standards."