BRADFORD-based manufacturing business Mansfield Pollard has joined the viral phenomenon that is the 'Ice Bucket Challenge', helping to raise funds for Motor Neurone Disease.

Managing director Joanna Robinson (pictured) was shown no mercy by her employees who soaked her with a huge bucket of ice water at the firm's base on Parry Lane.

"The Ice Bucket Challenge has been an incredible success and I am delighted that we have been a part of it," she said.

"Getting freezing water poured all over me was certainly an interesting way to finish a working week, but our generous staff have donated about £350, which is brilliant."