The grand impact of Tour de France on Bradford district

The grand impact of Tour de France on Bradford district

The peloton rides up Main Street as stage two of the Tour de France passes through Haworth

The peleton passes through the streets of Ilkley surrounded by spectators

The Grand Depart peleton passes through the streets of Otley

The peloton Passes through Addingham for the second time in Le Tour

Thousands of spectators lined the route on the opening stages of the Tour de France

First published in News
Last updated
Bradford Telegraph and Argus: Photograph of the Author by , T&A Reporter

IT has been one month since the world-famous Tour de France raced through Yorkshire - and the Bradford district is still buzzing.

Many businesses say trade is up, hotels are taking more bookings and visitor centres have reported numbers increasing significantly.

The Tour's Grand Depart whistled through parts of the district on July 5 and 6 - taking in Keighley, Haworth, Otley, Ilkley, Skipton, Addingham, Silsden, Stanbury, Oxenhope and Pool-in-Wharfedale on the way.

One month on, Le Tour bunting is still pinned up in some places and yellow-painted bikes still adorn some roundabouts and paths.

Bradford Council said businesses along the route had seen a boost in trade since The Grand Depart and that in the week following the event visitor numbers for Ilkley Visitor Centre increased by 156 per cent while Haworth Visitor Information Centre saw a rise of 83 per cent.

Susan Hinchcliffe, the Council's executive member for Employment, Skills and Culture, said: "For the Tour de France weekend, visitor numbers were enormous. Our own Visitor Information Centres experienced the busiest week they'd ever had.

"We're participating in Yorkshire-wide impact studies so we'll get statistics later in the year. However the benefits of having Yorkshire on the television in glorious weather, viewed by three billion people globally, will have tourism benefits for years to come."

Bradford-born Mr Yorkshire, chairman of the Yorkshire Society Keith Madeley, said: "The Tour has had a very positive effect. Hotels in the Wharfe Valley are reporting increased bookings from people wanting to cycle the Tour de France route.

"It showed Yorkshire at its best and the weather was good. It should have a really good legacy because it has highlighted what we’ve got."

Ann Dinsdale, of Bronte Parsonage Museum, said visitor numbers at the venue had been "up and down" in the month since Le Tour, adding that they had had very busy days among some quieter ones.

"Speaking as a Haworth resident it was fantastic and really good, " said Mrs Dinsdale. "In the future I think it will have a really positive effect."

The chief executive of Welcome to Yorkshire Gary Verity said: "Yorkshire is undoubtedly on the map globally now and thanks to that amazing weekend on July 5 and 6 the lazy stereotypes of it being 'grim up north' should finally have been put to bed.

"There is nothing in the UK that comes close to the brand power of Yorkshire at the moment. We are rightfully at the forefront of everyone’s minds and we have done it with little support from central Government to really promote the county to its fullest which would help rebalance the economy away from London, which is part of the Government’s stated aims for tourism.

"Plus Yorkshire is consistently coming top of must-visit destination lists compiled by the likes of Lonely Planet, AOL, and TripAdvisor, not to mention the county has won prestigious travel awards at international ceremonies."

Comments (13)

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6:22am Tue 5 Aug 14

micela22 says...

& meanwhile in Bradford City Centre.........
& meanwhile in Bradford City Centre......... micela22
  • Score: 3

7:00am Tue 5 Aug 14

allannicho says...

Cannot understand why the Tour did not pass through
Manningham or Girlington?
Cannot understand why the Tour did not pass through Manningham or Girlington? allannicho
  • Score: 14

7:04am Tue 5 Aug 14

Albion. says...

The "Bradford district" isn't Bradford. Ask the people who live there.
The "Bradford district" isn't Bradford. Ask the people who live there. Albion.
  • Score: 7

9:25am Tue 5 Aug 14

Out of site says...

allannicho wrote:
Cannot understand why the Tour did not pass through
Manningham or Girlington?
That's simple the riders wouldn't understand the road signs and the camels would have got in the way.
[quote][p][bold]allannicho[/bold] wrote: Cannot understand why the Tour did not pass through Manningham or Girlington?[/p][/quote]That's simple the riders wouldn't understand the road signs and the camels would have got in the way. Out of site
  • Score: 6

9:56am Tue 5 Aug 14

BCFC1911 says...

Albion. wrote:
The "Bradford district" isn't Bradford. Ask the people who live there.
exactly. The areas the tour went through although technically Bradford District I would bet everything I have that the residents of these towns

1) Are embarrassed to say they live in Bradford
2) Haven't actually been into Bradford in years
3) Work in Leeds
[quote][p][bold]Albion.[/bold] wrote: The "Bradford district" isn't Bradford. Ask the people who live there.[/p][/quote]exactly. The areas the tour went through although technically Bradford District I would bet everything I have that the residents of these towns 1) Are embarrassed to say they live in Bradford 2) Haven't actually been into Bradford in years 3) Work in Leeds BCFC1911
  • Score: 12

12:55pm Tue 5 Aug 14

BierleyBoy says...

Councillors clutching at straws. 3bn global tv audience, of course there was....
Councillors clutching at straws. 3bn global tv audience, of course there was.... BierleyBoy
  • Score: 2

1:03pm Tue 5 Aug 14

basil fawlty says...

Well its now up to Bradford Council's tourism staff to take the initiative and promote Bradford as the gateway to the dales and tour route and make sure their promotional websites lure the visitors to the Bradford district and not let them slip away to Leeds.
Well its now up to Bradford Council's tourism staff to take the initiative and promote Bradford as the gateway to the dales and tour route and make sure their promotional websites lure the visitors to the Bradford district and not let them slip away to Leeds. basil fawlty
  • Score: 2

3:36pm Tue 5 Aug 14

llos25 says...

BierleyBoy wrote:
Councillors clutching at straws. 3bn global tv audience, of course there was....
The biggest sporting event in the world bar none 3 billion is a conservative estimate.BB obviously knows nothing about cycling or he would not make such stupid statements.
[quote][p][bold]BierleyBoy[/bold] wrote: Councillors clutching at straws. 3bn global tv audience, of course there was....[/p][/quote]The biggest sporting event in the world bar none 3 billion is a conservative estimate.BB obviously knows nothing about cycling or he would not make such stupid statements. llos25
  • Score: -3

4:42pm Tue 5 Aug 14

BCFC1911 says...

basil fawlty wrote:
Well its now up to Bradford Council's tourism staff to take the initiative and promote Bradford as the gateway to the dales and tour route and make sure their promotional websites lure the visitors to the Bradford district and not let them slip away to Leeds.
Well of course that is going to happen.

If you were inspired by the area and wanted to visit from another city/ country and were looking for a city to stop in why the hell would you choose Bradford over Leeds. As simple Google of restaurant, hotels, entertainment and shopping which is what visitors look for makes the decision a no-brainer.

Why the hell would anyone actually CHOOSE to stop in Bradford over Leeds. Name one just one hotel than is better in Bradford, name one restaurant (curry house aside) better than they have in Leeds and lets not even bother with the shopping element.

After all where did the Tour start? exactly ......and that's when the majority of the viewers worldwide were watching
[quote][p][bold]basil fawlty[/bold] wrote: Well its now up to Bradford Council's tourism staff to take the initiative and promote Bradford as the gateway to the dales and tour route and make sure their promotional websites lure the visitors to the Bradford district and not let them slip away to Leeds.[/p][/quote]Well of course that is going to happen. If you were inspired by the area and wanted to visit from another city/ country and were looking for a city to stop in why the hell would you choose Bradford over Leeds. As simple Google of restaurant, hotels, entertainment and shopping which is what visitors look for makes the decision a no-brainer. Why the hell would anyone actually CHOOSE to stop in Bradford over Leeds. Name one just one hotel than is better in Bradford, name one restaurant (curry house aside) better than they have in Leeds and lets not even bother with the shopping element. After all where did the Tour start? exactly ......and that's when the majority of the viewers worldwide were watching BCFC1911
  • Score: 6

5:00pm Tue 5 Aug 14

Robin of Loxley says...

Out of site wrote:
allannicho wrote:
Cannot understand why the Tour did not pass through
Manningham or Girlington?
That's simple the riders wouldn't understand the road signs and the camels would have got in the way.
I actually lol'd at the Islamophobe's comment.

:(
[quote][p][bold]Out of site[/bold] wrote: [quote][p][bold]allannicho[/bold] wrote: Cannot understand why the Tour did not pass through Manningham or Girlington?[/p][/quote]That's simple the riders wouldn't understand the road signs and the camels would have got in the way.[/p][/quote]I actually lol'd at the Islamophobe's comment. :( Robin of Loxley
  • Score: -1

7:59pm Tue 5 Aug 14

hx3bantam says...

llos25 wrote:
BierleyBoy wrote:
Councillors clutching at straws. 3bn global tv audience, of course there was....
The biggest sporting event in the world bar none 3 billion is a conservative estimate.BB obviously knows nothing about cycling or he would not make such stupid statements.
llos25 - what you have here is a collection of losers who like a moan ABOUT ANYTHING AND EVERYTHING. A positive story gets their little panties in a bunch so much it's hilarious reading their diatribes. Underachievers, never-have-beens and never-will-bes. They are a support group for each other. Read their comments, laugh at them and move on!
[quote][p][bold]llos25[/bold] wrote: [quote][p][bold]BierleyBoy[/bold] wrote: Councillors clutching at straws. 3bn global tv audience, of course there was....[/p][/quote]The biggest sporting event in the world bar none 3 billion is a conservative estimate.BB obviously knows nothing about cycling or he would not make such stupid statements.[/p][/quote]llos25 - what you have here is a collection of losers who like a moan ABOUT ANYTHING AND EVERYTHING. A positive story gets their little panties in a bunch so much it's hilarious reading their diatribes. Underachievers, never-have-beens and never-will-bes. They are a support group for each other. Read their comments, laugh at them and move on! hx3bantam
  • Score: 0

8:31am Wed 6 Aug 14

LeftLongAgo says...

Quite simples, The Tour did not come though Manningham as it is an eye-sore. And why are people ho want to live decent lives in a clean environment and keeping to the law described as Islamophobes? Manningham could be transported to Karachi, it looks the same 3rd world. An the Manningham local have pobaby never ridden a bike, they prefer revving the engines of illegal cars. Thats why, Mr Robin of Loxley, nobody comes to Bradford (unless they fly over from Lahore to visit their cousin at th registry office).
Quite simples, The Tour did not come though Manningham as it is an eye-sore. And why are people ho want to live decent lives in a clean environment and keeping to the law described as Islamophobes? Manningham could be transported to Karachi, it looks the same 3rd world. An the Manningham local have pobaby never ridden a bike, they prefer revving the engines of illegal cars. Thats why, Mr Robin of Loxley, nobody comes to Bradford (unless they fly over from Lahore to visit their cousin at th registry office). LeftLongAgo
  • Score: 1

10:08am Wed 6 Aug 14

spark9990 says...

LeftLongAgo wrote:
Quite simples, The Tour did not come though Manningham as it is an eye-sore. And why are people ho want to live decent lives in a clean environment and keeping to the law described as Islamophobes? Manningham could be transported to Karachi, it looks the same 3rd world. An the Manningham local have pobaby never ridden a bike, they prefer revving the engines of illegal cars. Thats why, Mr Robin of Loxley, nobody comes to Bradford (unless they fly over from Lahore to visit their cousin at th registry office).
I live In Manningham and also ride a bike to work. Your ignorant and bigoted views are not helpful.
[quote][p][bold]LeftLongAgo[/bold] wrote: Quite simples, The Tour did not come though Manningham as it is an eye-sore. And why are people ho want to live decent lives in a clean environment and keeping to the law described as Islamophobes? Manningham could be transported to Karachi, it looks the same 3rd world. An the Manningham local have pobaby never ridden a bike, they prefer revving the engines of illegal cars. Thats why, Mr Robin of Loxley, nobody comes to Bradford (unless they fly over from Lahore to visit their cousin at th registry office).[/p][/quote]I live In Manningham and also ride a bike to work. Your ignorant and bigoted views are not helpful. spark9990
  • Score: 0

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