Wharfedale Brewery, Ilkley, will unveil a new tourist attraction this weekend aimed at helping businesses in the Dales.
The Ales Way: Wharfedale’s Ale Trail takes real-ale lovers on a journey from Ben Rhydding to Hubberholme, taking in 15 of Yorkshire’s most iconic pubs, the majority of which can be reached via the Pride of the Dales buses the brewery sponsors.
Visitors will receive a stamp when they order a pint of Wharfedale Blonde, Best or Black in each pub.
When they have collected 10 they will be given a free Ales Way T-shirt and invited to be entered into a Hall Of Fame.
If they manage to visit all 15 they will also receive a souvenir set containing beer and a Wharfedale Brewery pint glass.
Marketing director Jonathan Shepherd said: “I hope it will become an exciting new tourist attraction.”
The trail starts with the Wheatley Arms in Ben Rhydding.