Shoppers responded enthusiastically to a day to promote ethical trade at Keighley’s Airedale Shopping Centre.
The centre hosted activities on Saturday to mark World Fairtrade Day.
Shopping centre manager Steve Seymour, who is on the Fairtrade Keighley steering committee, said: “We were quite surprised with how knowledgeable a lot of the people were about fairtrade.
“Many of those we spoke to were already converts.”