Records were smashed today when more than 1,300 runners turned up to take part in the biggest Keighley BigK race yet.
And delighted organisers were also expecting to top £50,000 for Manorlands Hospice in Oxenhope - beating totals from the past five years.
A cloudy start to the day failed to put off the hoardes of enthusiastic entrants who went under starters orders in Victoria Park for the 10k run, cheered on by supporters.
The race, organised by the Sue Ryder charity and held every Mother's Day, always attracts a mix of both serious runners and people who just wanted to raise money as a thank you for the charity - and this yer was no different.
Keighley Gala queen Samantha Hudson, 19, said starting off the race was her proudest and most emotional official engagement of her reigning year so far.
"I lost a grandma and grandad to cancer so I was thinking of them when I was at thestarting line and saw so many people coming to run in memory of their own family and friends. It was quite an emotional moment but I felt very proud," she said.