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Staff know their patch inside out
12:00pm Friday 7th March 2014 in News
Transport staff in Bradford wore their uniforms inside out to show their knowledge of the area and promote online travel updates.
They joined bus station managers across the county promoting social media channels operated by transport body Metro, including its @MetroTravelNews feed on Twitter. Metro said that a recent survey showed that 63 per cent of Bradford residents said they were more likely to use public transport if they were able to access transport information on their phones.
Graham Brierley, Bradford bus station manager, is pictured with customer information assistant Philip Carroll.