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Figures show rise in Telegraph & Argus audience
7:00am Wednesday 5th March 2014 in News
The number of people turning to the Telegraph & Argus for news, sport and information grew by more than seven per cent in the last year.
Latest print sales figures from the Audit Bureau of Circulations (ABC) combined with online audience data for our website show that T&A readership went up by 7.4 per cent during 2013.
Meanwhile, the T&A’s publishers, Newsquest Media Group, became the largest daily regional news publisher online.
The data published by ABC confirmed that our July-December 2013 daily average unique browsers (website edition readers) totalled 731,495 – year-on-year growth of 40.6 per cent (July to December 2012: 520,256).
That figure means that for the first time we have outgrown our large peers, Johnston Press, Trinity Mirror and Local World.
Our average monthly unique browsers for the same period were 12,945,846 – year-on-year growth of 41.9 per cent (July to December 2012: 9,124,606).
In terms of monthly unique browsers, Newsquest are now the second largest regional news publisher behind Johnston Press, although the monthly unique number can be significantly impacted by one-off spikes in traffic from users that visit once and never return, which makes the daily unique browser metric more robust.
And the T&A continues to grow dramatically online, with January showing an increase of almost 19 per cent in monthly unique browsers, and more than 36 per cent for page impressions.