Bradford councillor Geoff Reid calls for ban on 'dangerous' roadside advertising

Bradford Telegraph and Argus: Campaign: Councillor Liz Smaje with a hoarding parked on a bridge across the M62 in September Campaign: Councillor Liz Smaje with a hoarding parked on a bridge across the M62 in September

Advertising vans or trailers parked up alongside roads or in fields should be banned, according to a councillor.

Councillor Geoff Reid (Lib Dem, Eccleshill) said the trailers, often placed by main roads or at busy junctions to grab the attention of passing traffic, were a dangerous distraction to motorists and could cause accidents.

He said there had been a string of complaints about the trailers and is urging Bradford Council to take action.

Coun Reid said: “It may be that there is nothing anyone can do about these vehicles, which are effectively temporary advertising hoardings deliberately placed to catch the attention of passing drivers. If that is the case then it is worth being clear about it.

“Meanwhile I find it deeply ironic that these adverts are often for companies offering to settle accident compensation claims. If their advertising contributes towards an accident, I can’t see them helping with a claim against themselves.”

One ward in neighbouring Kirklees took action against advertising vans and trailers in September.

Kirklees councillor Liz Smaje (Con, Birstall and Birkenshaw) had become increasingly concerned about three bridges across the M62 motorway in her ward where vans and trailers were being placed in order to attract attention from the motorway traffic passing underneath.

She successfully campaigned for Kirklees Council to paint double yellow lines along the bridges, meaning anyone parking there would be stung with £70 fines.

Four months on, Coun Smaje said: “It’s a lot better. I’m hopeful that the new double yellow lines will continue to prevent advertising vehicles on the bridges.”

But Coun Reid said he wasn’t sure double yellows would be the right move in the Bradford district.

He said: “Double yellow lines would not be the best solution as they would be an inconvenience to innocent drivers.”

He said he would like to see measures specifically targeting vehicles with advertising trailers.

Coun Reid has raised the matter with Councillor Val Slater (Lab), executive member for transport. She said she agreed with the concerns, but didn’t know if there was an easy solution.

She said: “I do think it’s a problem, it can be distracting. I would encourage people to continue to report it.

“However, I don’t think there’s a one-size-fits-all solution as they can be parked on roads or in fields.”

Comments (13)

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7:31am Mon 20 Jan 14

linebacker2 says...

The council themselves overload drivers with signs, much of it confusing or even wrong. They should put their own house in order first.
The council themselves overload drivers with signs, much of it confusing or even wrong. They should put their own house in order first. linebacker2
  • Score: 8

7:48am Mon 20 Jan 14

G_Firth says...

I strongly feel this is more politically motivated with the run up to the May elections than for the reasons they have outlined
I strongly feel this is more politically motivated with the run up to the May elections than for the reasons they have outlined G_Firth
  • Score: 2

8:59am Mon 20 Jan 14

alive and awake says...

linebacker2 wrote:
The council themselves overload drivers with signs, much of it confusing or even wrong. They should put their own house in order first.
Well said, I do agree this type of advertising should be banned, but not for the reasons given by the Liberal ah ah. Councillor.
[quote][p][bold]linebacker2[/bold] wrote: The council themselves overload drivers with signs, much of it confusing or even wrong. They should put their own house in order first.[/p][/quote]Well said, I do agree this type of advertising should be banned, but not for the reasons given by the Liberal ah ah. Councillor. alive and awake
  • Score: 6

11:04am Mon 20 Jan 14

Joedavid says...

Geoff Reid in the paper regularly now quite good points but always of a small nature would be nice to read involvement with the big issues in Bradford and getting Bradford's BIG problems right first.
Geoff Reid in the paper regularly now quite good points but always of a small nature would be nice to read involvement with the big issues in Bradford and getting Bradford's BIG problems right first. Joedavid
  • Score: 1

12:01pm Mon 20 Jan 14

Apollo says...

Just tow them away. Simples.
Just tow them away. Simples. Apollo
  • Score: 6

12:27pm Mon 20 Jan 14

Parz says...

G_Firth wrote:
I strongly feel this is more politically motivated with the run up to the May elections than for the reasons they have outlined
Agreed. I don't see how these are any more or less "distracting" than regular bilboards at the side of the roads. It smacks more to me of "Look how much I'm doing, you should re-elect me!"
[quote][p][bold]G_Firth[/bold] wrote: I strongly feel this is more politically motivated with the run up to the May elections than for the reasons they have outlined[/p][/quote]Agreed. I don't see how these are any more or less "distracting" than regular bilboards at the side of the roads. It smacks more to me of "Look how much I'm doing, you should re-elect me!" Parz
  • Score: 4

12:27pm Mon 20 Jan 14

Prisoner Cell Block A says...

How are they more dangerous than the side of bus shelters with ads on or big road side bill boards?
How are they more dangerous than the side of bus shelters with ads on or big road side bill boards? Prisoner Cell Block A
  • Score: 5

2:55pm Mon 20 Jan 14

linebacker2 says...

Prisoner Cell Block A wrote:
How are they more dangerous than the side of bus shelters with ads on or big road side bill boards?
Indeed so, and not to mention that many trucks eg those belonging to Sainsburys are effectively moving adverts.

So is the councillor saying a stationary advert is a distraction, but a moving advert isn't?
[quote][p][bold]Prisoner Cell Block A[/bold] wrote: How are they more dangerous than the side of bus shelters with ads on or big road side bill boards?[/p][/quote]Indeed so, and not to mention that many trucks eg those belonging to Sainsburys are effectively moving adverts. So is the councillor saying a stationary advert is a distraction, but a moving advert isn't? linebacker2
  • Score: 2

4:11pm Mon 20 Jan 14

BierleyBoy says...

Have these people really nothing better to do to earn their £13k allowance?
Have these people really nothing better to do to earn their £13k allowance? BierleyBoy
  • Score: 3

9:19pm Mon 20 Jan 14

Thee Voice of Reason says...

The council have installed various signs round the city for electronic warnings which are constantly advertising events. The one at the end of the Bingley bypass was advertising a Christmas market in December in the City Center rather than telling people Saltaire was gridlock with roadworks. Who's idea was that at the council? Maybe get your house in order first.
The council have installed various signs round the city for electronic warnings which are constantly advertising events. The one at the end of the Bingley bypass was advertising a Christmas market in December in the City Center rather than telling people Saltaire was gridlock with roadworks. Who's idea was that at the council? Maybe get your house in order first. Thee Voice of Reason
  • Score: 1

11:06pm Mon 20 Jan 14

sexysam says...

It is actually an offence under Section 132 of the Highways Act to display signs/posters.banner
s.trailers on street furniture on public highway.

These are not so much dangerous but look unsightly when the area is blighted by them.

One of the worst culprits isbelieve it or not is the T&A.

The Council have the powers to issue fine to the offenders,but as usual does nothing about it.

Other Councils charge £25 per sign to take them off street furniture.Bradford should do the same and that will stop it
It is actually an offence under Section 132 of the Highways Act to display signs/posters.banner s.trailers on street furniture on public highway. These are not so much dangerous but look unsightly when the area is blighted by them. One of the worst culprits isbelieve it or not is the T&A. The Council have the powers to issue fine to the offenders,but as usual does nothing about it. Other Councils charge £25 per sign to take them off street furniture.Bradford should do the same and that will stop it sexysam
  • Score: 0

6:58am Tue 21 Jan 14

G_Firth says...

sexysam wrote:
It is actually an offence under Section 132 of the Highways Act to display signs/posters.banner

s.trailers on street furniture on public highway.

These are not so much dangerous but look unsightly when the area is blighted by them.

One of the worst culprits isbelieve it or not is the T&A.

The Council have the powers to issue fine to the offenders,but as usual does nothing about it.

Other Councils charge £25 per sign to take them off street furniture.Bradford should do the same and that will stop it
The ruling you have stated would mean ever vehicle that is even liveried up with a company logo is breaking the law, not forgetting the services buses, delivery trucks, vans, hell even the Government broke the law then with their go home vans, but lets not forget all the trains and even airplanes as well, and they don't even use the flipping roads .
Are you really saying we should choke up our already over tasked legal system with petty offenses that even the Government has done.
Any one with half a brain knows that this is all about Political advertising really as it has been brought to light at the start of the campaign season.
One wonders how much this councilor has charged the tax payer in travel expenses to justify the bring of such a piffling matter to light, when there are more pressing issues that effect the whole region.
[quote][p][bold]sexysam[/bold] wrote: It is actually an offence under Section 132 of the Highways Act to display signs/posters.banner s.trailers on street furniture on public highway. These are not so much dangerous but look unsightly when the area is blighted by them. One of the worst culprits isbelieve it or not is the T&A. The Council have the powers to issue fine to the offenders,but as usual does nothing about it. Other Councils charge £25 per sign to take them off street furniture.Bradford should do the same and that will stop it[/p][/quote]The ruling you have stated would mean ever vehicle that is even liveried up with a company logo is breaking the law, not forgetting the services buses, delivery trucks, vans, hell even the Government broke the law then with their go home vans, but lets not forget all the trains and even airplanes as well, and they don't even use the flipping roads . Are you really saying we should choke up our already over tasked legal system with petty offenses that even the Government has done. Any one with half a brain knows that this is all about Political advertising really as it has been brought to light at the start of the campaign season. One wonders how much this councilor has charged the tax payer in travel expenses to justify the bring of such a piffling matter to light, when there are more pressing issues that effect the whole region. G_Firth
  • Score: 0

5:50pm Tue 21 Jan 14

cockadoodledo says...

About time that these advertising boards were removed, One recently blew onto the carrageway of the Airevalley Road near to Marley Sports ground Keighley in the high winds causing a vehicle to swerve and crash.However our local Councillor John Pennington should take notice he also advertises on the roundabout Crossflatts for his 'Octagon' business at Sandbeds, he should know better and he's surely not above the law?
About time that these advertising boards were removed, One recently blew onto the carrageway of the Airevalley Road near to Marley Sports ground Keighley in the high winds causing a vehicle to swerve and crash.However our local Councillor John Pennington should take notice he also advertises on the roundabout Crossflatts for his 'Octagon' business at Sandbeds, he should know better and he's surely not above the law? cockadoodledo
  • Score: 0

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