‘Iconic’ festival bid to boost tourism in Bradford

Bradford Telegraph and Argus: A performer at  last year’s Bradford Mela in City Park A performer at last year’s Bradford Mela in City Park

Bradford will host an “iconic” world-class festival as part of a cultural masterplan to boost tourism in the district and improve the city’s international reputation, it has been revealed.

A report to Bradford Council says residents want to live in an “awe-inspiring city” and announced plans to create a major new event over the next ten years in a bid to re-brand Bradford as a City of Festivals.

On Thursday, members of the authority’s regeneration and economy overview and scrutiny committee will hear a proposal to further cement the district’s festivals as must-attend events, capitalising on the success of existing nationally renowned festivals, including Ilkley Literature Festival, Bradford Animation Festival, Bradford International Film Festival, the Mela, Saltaire Festival and the World Curry Festival.

“Developing an iconic, world class festival that residents will be proud of and visitors will engage with as part of their cultural calendar will be part of the plan to bring festivals into the heart of the offering,” says the draft document, titled A Leading Cultural City 2014-2024.

“Establishing a renowned festival will take time, but it is more than just putting on an event.

“It is about connecting with our community, showcasing our cultural offer and placing festivals as must-attend events.”

However, Coun Susan Hinchcliffe, said the “big challenge” would be funding events and it wouldn’t necessarily be down to the Council to deliver them.

The culture plan says that over the last ten years, Bradford has invested in “creating a cultural wealth to be proud of”, including a £1.75 million refurbishment of Cartwright Hall, investment in Bradford Theatres, the creation of a new internet gallery in the National Media Museum and the construction of the multi-million pound City Park.

“Over the next ten years, Bradford as a city of districts will drive forward a step-change in its cultural position – locally, regionally, nationally and internationally,” it adds.

“It will re-imagine itself, creating a new narrative about belonging, passion and pride. As a city, it will be confident, bold and inventive and proudly claim its position in the UK as a leading cultural destination.”

A review, which involved 121 interviews with organisations including Welcome to Yorkshire, the National Media Museum and Bradford City of Film, found Bradford was “punching below its weight” and had “enormous potential”.

Plans for the next ten years include offering more arts and cultural education, promoting the work of grassroots cultural groups, producing an annual culture programme in the city centre and marketing the city’s cultural offering.

Coun Hinchcliffe said the document “vital” to the future of the district.

“It’s ten years since the last culture strategy, so this document is way overdue.

“What we’re trying to do this time is to focus on people rather than places, investing in the grassroots arts organisations – the big, successful organisations of the future.

“It allows us to determine our priorities for the future and what Bradford is going to be known for.”

Comments (12)

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12:31pm Mon 9 Dec 13

bcfc1903 says...

Hopefully Bradford festival will go from strength to strength, love Saltaire festival and the music put on in Victoria Hall.
Hopefully Bradford festival will go from strength to strength, love Saltaire festival and the music put on in Victoria Hall. bcfc1903

12:43pm Mon 9 Dec 13

collos25 says...

"However, Coun Susan Hinchcliffe, said the “big challenge” would be funding events and it wouldn’t necessarily be down to the Council to deliver them"

So the real truth is it will probably never happen yet another headline grabbing statement from a clueless council.
"However, Coun Susan Hinchcliffe, said the “big challenge” would be funding events and it wouldn’t necessarily be down to the Council to deliver them" So the real truth is it will probably never happen yet another headline grabbing statement from a clueless council. collos25

12:45pm Mon 9 Dec 13

Bacon Bantam says...

A report to Bradford Council says residents want to live in an “awe-inspiring city”

"re-brand Bradford as a City of Festivals"

So thats the idea, a festival will turn the City into an aweinspiring one.

Another pie in the sky idea, how much will this cost before being declared a failure.

"Bradford is going to be known for.”

Rather than a cesspit where people don't want to work with a massive hole due to a shopping center that after 10 years still doesn't have the prelets to start the build.
A report to Bradford Council says residents want to live in an “awe-inspiring city” "re-brand Bradford as a City of Festivals" So thats the idea, a festival will turn the City into an aweinspiring one. Another pie in the sky idea, how much will this cost before being declared a failure. "Bradford is going to be known for.” Rather than a cesspit where people don't want to work with a massive hole due to a shopping center that after 10 years still doesn't have the prelets to start the build. Bacon Bantam

12:57pm Mon 9 Dec 13

JAtkinson says...

I think this is a decent enough idea - even an exciting and viable one if we can bring in the sort of acts and events put on in City Park. We already do have a good cultural fare in the city, but this is woefully unsupported by Bradforians who are more likely to take in culture in Leeds or other cities & towns. If we build a reputation for offering exciting, innovative, interesting cultural activities, along with more traditional offerings, it could help Bradford and people's opinion of it change - but it's a big ask.
I think this is a decent enough idea - even an exciting and viable one if we can bring in the sort of acts and events put on in City Park. We already do have a good cultural fare in the city, but this is woefully unsupported by Bradforians who are more likely to take in culture in Leeds or other cities & towns. If we build a reputation for offering exciting, innovative, interesting cultural activities, along with more traditional offerings, it could help Bradford and people's opinion of it change - but it's a big ask. JAtkinson

1:55pm Mon 9 Dec 13

sorrow&anger says...

Awe inspiring? Well, I'll admit my jaw drops every time I read about the antics City Hall.
Awe inspiring? Well, I'll admit my jaw drops every time I read about the antics City Hall. sorrow&anger

2:13pm Mon 9 Dec 13

basil fawlty says...

bcfc1903 wrote:
Hopefully Bradford festival will go from strength to strength, love Saltaire festival and the music put on in Victoria Hall.
Agree about Bradford Festival. It was once a fantastic event covering British culture as well as the numerous immigrant comunities who settled here in Bradford after the 2nd world war. But over time it got swalled up by the mela but has hopefully now re-emerged and taken a new direction that will appeal to all.
If we are to have a new "world class festival" then it obviously needs to be something fresh and new but also something that breaks down the strereotypical negative image of the city.
[quote][p][bold]bcfc1903[/bold] wrote: Hopefully Bradford festival will go from strength to strength, love Saltaire festival and the music put on in Victoria Hall.[/p][/quote]Agree about Bradford Festival. It was once a fantastic event covering British culture as well as the numerous immigrant comunities who settled here in Bradford after the 2nd world war. But over time it got swalled up by the mela but has hopefully now re-emerged and taken a new direction that will appeal to all. If we are to have a new "world class festival" then it obviously needs to be something fresh and new but also something that breaks down the strereotypical negative image of the city. basil fawlty

2:14pm Mon 9 Dec 13

BaildonGuy says...

“iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering”

Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon.
“iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering” Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon. BaildonGuy

3:50pm Mon 9 Dec 13

Bone_idle18 says...

BaildonGuy wrote:
“iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering”

Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon.
HOUSE!

Sound Bite bingo!
[quote][p][bold]BaildonGuy[/bold] wrote: “iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering” Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon.[/p][/quote]HOUSE! Sound Bite bingo! Bone_idle18

8:49pm Mon 9 Dec 13

jordashe says...

The headline picture, is really what the council wants promote.but i want to celebrate & embrace our own traditional culture, ..not an imported one, Thanks
The headline picture, is really what the council wants promote.but i want to celebrate & embrace our own traditional culture, ..not an imported one, Thanks jordashe

9:36pm Mon 9 Dec 13

Gixxer1st says...

“iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering”

Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon.

I'll give you some "re-imagining". Lets re imagine we had a brand new shopping centre, we hadn't spent £11m on a man made pond outside city hall and that we had a city council with some vision.
As for "cultural master plan" and "cultural" calendar , lets imagine not everything cultural started with Asia. The new narrative must be to look after the indigenous Bradford residents first, give them some way to be proud of this fine city, after all they and their descendants built it. They must despair at the way the its become a ghettoized slum.
“iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering” Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon. I'll give you some "re-imagining". Lets re imagine we had a brand new shopping centre, we hadn't spent £11m on a man made pond outside city hall and that we had a city council with some vision. As for "cultural master plan" and "cultural" calendar , lets imagine not everything cultural started with Asia. The new narrative must be to look after the indigenous Bradford residents first, give them some way to be proud of this fine city, after all they and their descendants built it. They must despair at the way the its become a ghettoized slum. Gixxer1st

9:37pm Mon 9 Dec 13

Thee Voice of Reason says...

Bone_idle18 wrote:
BaildonGuy wrote:
“iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering”

Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon.
HOUSE!

Sound Bite bingo!
I'd refer to it as bull5hit bingo.
[quote][p][bold]Bone_idle18[/bold] wrote: [quote][p][bold]BaildonGuy[/bold] wrote: “iconic” “cultural masterplan” “awe-inspiring city” “must-attend events” “cultural calendar” “heart of the offering” “showcasing our cultural offer” “creating cultural wealth”, “re-imagine itself” “creating a new narrative about belonging, passion and pride” “annual culture programme” “marketing the city’s cultural offering” Good grief! When is Coun Hinchcliffe going to start speaking English and actually do something. City Hall has been brochure-land for too long. The City needs regenerating. Action not jargon.[/p][/quote]HOUSE! Sound Bite bingo![/p][/quote]I'd refer to it as bull5hit bingo. Thee Voice of Reason

9:45pm Mon 9 Dec 13

johnhem says...

by all means have your Asian festivals in Bradford, hopefully by bradfordian Asians too, but lets have festivals the indigenous population will want to go to as well. renovate/expand the odeon and lets have concerts that will bring in visitors.
typical of this council is the things they do, like having an international market when our own markets are struggling, anything for anyone as long as you are not a local, either home owner or stall owner.
people are going to want to know what their candidates voted for/objected to in the next elections before they get our votes. if I find all the candidates I would have voted for voted against things I stand for I will spoil my paper. I will never put down a second choice if the first doesn't win... if I put down a second choice he should have been my first. its such a ridiculous system you vote for one and you don't get him that's it end of, not well ok then he'll do because he obviously wouldn't do at all.
by all means have your Asian festivals in Bradford, hopefully by bradfordian Asians too, but lets have festivals the indigenous population will want to go to as well. renovate/expand the odeon and lets have concerts that will bring in visitors. typical of this council is the things they do, like having an international market when our own markets are struggling, anything for anyone as long as you are not a local, either home owner or stall owner. people are going to want to know what their candidates voted for/objected to in the next elections before they get our votes. if I find all the candidates I would have voted for voted against things I stand for I will spoil my paper. I will never put down a second choice if the first doesn't win... if I put down a second choice he should have been my first. its such a ridiculous system you vote for one and you don't get him that's it end of, not well ok then he'll do because he obviously wouldn't do at all. johnhem

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