Keelham Primary, Cullingworth Primary and Nessfield Primary pupils get the Bin It! message

Bradford primary school pupils watched a play encouraging them to care for their communities and love where they live.

The Bin it! project last week visited Keelham Primary School, Cullingworth Primary School and Nessfield Primary School last week.

The show, developed by chewing gum makers Wrigley’s in partnership with education consultancy Rapport, uses props to whisk students away on a tour of their neighbourhood.

Louisa Rowntree, of Wrigley’s, said: “By inspiring them to love where they live, we can encourage our younger audiences to adopt the good behavioural habits we believe are the key to bring an end to the issue of litter for good.”

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