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For the first time in its 172-year history travel giant Thomas Cook Group has unified its branding under one common symbol, the “sunny heart”. The group which has an operations centre at Birkenshaw, said the change was a key element in its growth strategy, building on a strong brand heritage and projecting a single united business. Harriet Green, group chief executive, said Thomas Cook was reducing its multiple UK brands from 30, to fewer than ten to eliminate confusion. The new logo will replace the current globe symbol on all Thomas Cook’s sites.