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Morrison's signs up to Back British pledge
Farming representatives have welcomed a pledge to back British produce by Bradford-based supermarket group Morrisons.
The UK’s fourth largest supermarket is among the first to sign up during a mobile campaign promoting the Back British Farming Charter launched by the National Farmers Union after statistics showed the UK produces just 62 per cent of its own food while 78 per cent of consumers want to see more British produce on sale.
The charter calls on the public, politicians, retailers and the food industry to pull together and help Britain produce, source and consume more home-produced food.
Morrisons’ Bradford headquarters on Gain Lane was the first port of call for the NFU’s campaign vehicle after its launch at the Conservative Party conference in Manchester.
Martyn Jones, the retailer’s group corporate services director, signed the charter on behalf of Morrisons.
Mr Jones said: “We have always been a supporter of UK agriculture and buy a bigger proportion of the food that we sell from British farmers than any other major supermarket.
“We were therefore delighted to be able to sign up to the Back British Farming charter and fully support its goals.”
NFU regional director Richard Pearson said: “It really is encouraging to see our locally-based supermarket pledging their support. Morrisons has been a long-term supporter of UK agriculture and it is important to recognise their contributions and commitment to supporting the Red Tractor mark across their products.”
Morrisons has joined a growing number of high-profile supporters including chefs, politicians and community groups.
The Co-operative Food Group is switching to source 100 per cent British meat, poultry and fish wherever possible and is also backing the NFU charter.
Mr Pearson added: “Our campaign highlighted the fact that if all the food produced in Britain was stored and eaten from January 1, supplies would run out on August 14.
“With public backing, we are determined to change a situation where we import more than £37 billion of food and drink – much of which we could produce ourselves.
“We believe that together we can make a difference and that’s what our charter is designed to highlight.”