The Bulls’ new co-owner Mark Moore admits he’s not the biggest expert on rugby league.

“I don’t understand the game that much. I’m picking it up,” he said.

Football is his sport of choice, and Arsenal is his team. Mr Moore said it was the business opportunity that attracted him to his new role.

He said one of the first priorities for the club was getting back the lease on the Odsal Stadium, currently held by the RFL. He also wanted to make the website more commercial and improve the match-day experience for supporters.

Rugby league may not be a sport many people would associate with sound investment opportunities, but Mr Moore said it was the non-rugby events that could hold the most potential. He said: “There’s no money in rugby, unless you get into the other events. We have got to out-reach to different areas to sustain the business.”

Mr Moore said the aim was to turn the club into a “multi-functioning business”. He said: “This is a business. We need to make money from everything we have here. The management team can’t control what happens on the pitch, so we can get money from the Coral Stand, from corporate banqueting, from monster trucks and other events.

“Then as the team does well, the revenue increases, and it’s like the cream.”

The Bulls hosted their first music event, the 80s Strike Back concert featuring headliner Rick Astley, in May.

Mr Moore said they had already booked acts for next year. He said: “We can’t announce who the acts are, but they’re good.”

He said he was aware of the plans to bring Speedway and stock car racing back to the stadium, but had been told it looked unlikely as the surface used for the track had changed, and Odsal doesn’t have suitable drainage.

He said: “The feedback I’ve had is that a lot of supporters want it, but you need to look at it as a business – if it’s sustainable to do it or not.”

Mr Moore, married with five children, was raised in London and came to Bradford in about 1990. Asked whether he now considers himself a Yorkshireman, he said: “I call myself a Cockney reject. I’m tight, so I suppose the Yorkshire bit comes out there!”

He said he started off as a delivery driver and salesman, then later became involved in the beds business.

Mr Moore said it was his eldest son, Joshua, who had introduced him to the Bulls. A neighbour had taken Joshua to a game back in around 2001, and they had been to games “on and off throughout the years”. His firm, BedzRus, based in Garnett Street, Bradford, is an online retailer of beds, specialising in children’s beds, including novelty beds in the shape of racing cars or tractors.

Ryan Whitcut was introduced to fans as the club’s general manager last year, but has now stepped up as co-owner.

Mr Whitcut’s background is in the hotel industry. After a stint as general manager of Bradford’s Victoria Hotel, in 2006 he opened the boutique Lister Mansion Hotel in Manningham with business partner Omar Khan.

Mr Whitcut then bought it outright for £400,000 a year later. He was planning to spend £1.5 million on a refurbishment programme, but in 2009 he revealed he had had to put it up for sale for £50,000 less than he paid for it.