Bradford man Zayn Malik helps Simon Cowell's new launch (From Bradford Telegraph and Argus)

Bradford man Zayn Malik helps Simon Cowell's new launch

8:00am Tuesday 19th March 2013 in News

Bradford pop star Zayn Malik and his One Direction bandmates are to start Simon Cowell’s latest worldwide talent hunt with a live online interview.

Mr Cowell is creating a year-long contest, called The You Generation, in which hopefuls with skills from make-up artists to chefs will audition on video sharing website YouTube.

The boy band – one of the biggest acts on the media mogul’s books – will mark the start of the competition tomorrow evening with a streamed interview shortly before they take the stage for their latest sell-out concert.

Each winner will receive a prize every second Friday and 26 finalists will go forward with the hope of winning a grand prize at the end of the year. The X Factor and Britain’s Got Talent supremo announced the new online talent search earlier this month.