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Keighley marketing project coming to an end
11:00am Wednesday 20th February 2013 in News
A train deal which has seen Keighley and the Worth Valley promoted across the north reaches the end of the line this year.
A two-carriage Class 158 train, named after local historian Ian Dewhirst and adorned with images of this area, has become a familiar sight on Northern Rail’s network.
But the four-year livery project expires in September and now the Keighley Town Centre Association (KTCA) marketing group is assessing the options.
“These images have been seen in all parts of the region and have been very useful in promoting our area,” said town centre manager Philip Smith.
“With the four-year period coming to an end we are now looking at what we are going to do.
“We do a lot of internet advertising and in terms of promoting our attractions we need to cover as many avenues as we can, but it’s down to cost.
“KTCA board members have discussed this and we will look at how we can best get the marketing message out.”
The livery project involved organisations including Keighley Town Council, the Keighley & Worth Valley Railway and Bronte Country Tourism Partnership as well as the KTCA.