‘In-your-face’ film helps gets drink-drive message over

Bradford Telegraph and Argus: A still from the film A still from the film

Drink and drug drivers are being targeted in a hard-hitting Christmas campaign by West Yorkshire Police who are backing a gritty minute-long YouTube film called “You’ll Never Forget Me”.

The force has already launched its campaign to encourage motorists not to get behind the wheel when they have taken illegal drugs or drunk alcohol.

Now it is hoped the film, produced by amateur film- maker Pete Middleton, will bring the message home more forcefully.

“The film might only last for a minute but it brings into clear focus the potential consequences of driving while over the limit,” said Chief Inspector Neil Hunter, of the Roads Policing Unit.

“The young child featured could be your son or daughter – so bear that in mind if you are thinking of drinking and driving. The potential consequences simply aren’t worth it.”

It is the second year that police have backed a film by Mr Middleton. Last year officers supported the Anti Drink Driving Campaign video.

“Anything that helps us to spread the message as far and as wide as possible is a good thing and last year the surreal video provided valuable support to our campaign,” added Chief Insp Hunter.

“This year’s video is very different but still makes a loud and clear statement.

“The impact that drink drivers can have on families can be devastating at any time of the year, but it is magnified at Christmas time. This includes families who have lost loved ones in previous years and for who Christmas will always act as a reminder of the selfish and criminal acts of drink -drivers.

“The video portrays an important message that the consequences of drink-driving last far beyond the conclusion of a court case, payment of a fine or the end of a driving disqualification.”

Brighouse mum Carole Whittingham, whose 27-year-old son was killed by the driver of a stolen car who had been drinking and taking drugs in 1992, backed the campaign.

Mrs Whittingham, founder of the national road charity Scard, said: “This is a very clear, poignant and ‘in your face’ video which gets across the dangers of drink and drug-driving very clearly.

“It is very sad and anything that shouts this message from the rooftops is to be applauded. I am pleased that West Yorkshire Police have chosen to support this video.”

Comments (6)

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12:44pm Sun 9 Dec 12

jasonalanward says...

Despite loathing drink driving, I am not the greatest lover of these type of videos either. The assumption that once the fear of what is witnessed is blocked, that a subconscious association is formed between a person's actions, and their disdain at the memory of these videos is awkward. Driving requires skill. To take a drug that warps and distorts those parameters is murder.
Despite loathing drink driving, I am not the greatest lover of these type of videos either. The assumption that once the fear of what is witnessed is blocked, that a subconscious association is formed between a person's actions, and their disdain at the memory of these videos is awkward. Driving requires skill. To take a drug that warps and distorts those parameters is murder. jasonalanward
  • Score: 0

9:57pm Sun 9 Dec 12

RollandSmoke says...

If you want to drive under the influence buy a playstation (other games consoles are available). It's got a single player mode or you can play with a friend. If you crash there's a reset button so you can do it again and neither you, your friend or anyone sat in the room with you are crippled for life or gone forever.
If you want to drive under the influence buy a playstation (other games consoles are available). It's got a single player mode or you can play with a friend. If you crash there's a reset button so you can do it again and neither you, your friend or anyone sat in the room with you are crippled for life or gone forever. RollandSmoke
  • Score: 0

7:26am Mon 10 Dec 12

WayneRouke says...

Zero tolerance = No excuse..
Zero tolerance = No excuse.. WayneRouke
  • Score: 0

2:49pm Mon 10 Dec 12

Producer pmp says...

We believe strongly in the message our video "you'll Never Forget Me" is sending out.
If you choose to believe after one or two drinks you'll be fine, think again!

With the fantastic support we've received from C.A.D.D and the West Yorkshire Police we hope to save some lives this Christmas also in to the new year.
All we ask anyone is before you leave for the bar etc... think! Is it really worth it? leave your car keys at home and ring a cab, save some lives this Christmas.

The campaign video we released last Christmas with the same support,
helped massively in the fight against drink driving and we hope this years will do the same whilst making you aware that not only alcohol distorts your skills and reflexes, so do drugs.

There is no enjoyment of the video needed just acknowledgment that it could happen to you.
We believe strongly in the message our video "you'll Never Forget Me" is sending out. If you choose to believe after one or two drinks you'll be fine, think again! With the fantastic support we've received from C.A.D.D and the West Yorkshire Police we hope to save some lives this Christmas also in to the new year. All we ask anyone is before you leave for the bar etc... think! Is it really worth it? leave your car keys at home and ring a cab, save some lives this Christmas. The campaign video we released last Christmas with the same support, helped massively in the fight against drink driving and we hope this years will do the same whilst making you aware that not only alcohol distorts your skills and reflexes, so do drugs. There is no enjoyment of the video needed just acknowledgment that it could happen to you. Producer pmp
  • Score: 0

2:50pm Mon 10 Dec 12

Producer pmp says...

WayneRouke wrote:
Zero tolerance = No excuse..
Well Said
[quote][p][bold]WayneRouke[/bold] wrote: Zero tolerance = No excuse..[/p][/quote]Well Said Producer pmp
  • Score: 0

7:30pm Mon 10 Dec 12

RollandSmoke says...

This is Jingle Bells reporting live from the scene of an horrific road traffic accident on the M1 motorway. Eyewitnesses say that the Batmobile lost it's wheel after colliding with the central reservation and came to rest on it's roof in a nearby field. Robin has been flown away by Air Ambulance to Leeds General Infirmary where Police and Social Services are waiting to question him when he regains consciousness. Batman has been arrested after failing a breath test. A police spokesman claims he repeatedly told the police "I don't smell"
This is Jingle Bells reporting live from the scene of an horrific road traffic accident on the M1 motorway. Eyewitnesses say that the Batmobile lost it's wheel after colliding with the central reservation and came to rest on it's roof in a nearby field. Robin has been flown away by Air Ambulance to Leeds General Infirmary where Police and Social Services are waiting to question him when he regains consciousness. Batman has been arrested after failing a breath test. A police spokesman claims he repeatedly told the police "I don't smell" RollandSmoke
  • Score: 0

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