Drink and drug drivers are being targeted in a hard-hitting Christmas campaign by West Yorkshire Police who are backing a gritty minute-long YouTube film called “You’ll Never Forget Me”.
The force has already launched its campaign to encourage motorists not to get behind the wheel when they have taken illegal drugs or drunk alcohol.
Now it is hoped the film, produced by amateur film- maker Pete Middleton, will bring the message home more forcefully.
“The film might only last for a minute but it brings into clear focus the potential consequences of driving while over the limit,” said Chief Inspector Neil Hunter, of the Roads Policing Unit.
“The young child featured could be your son or daughter – so bear that in mind if you are thinking of drinking and driving. The potential consequences simply aren’t worth it.”
It is the second year that police have backed a film by Mr Middleton. Last year officers supported the Anti Drink Driving Campaign video.
“Anything that helps us to spread the message as far and as wide as possible is a good thing and last year the surreal video provided valuable support to our campaign,” added Chief Insp Hunter.
“This year’s video is very different but still makes a loud and clear statement.
“The impact that drink drivers can have on families can be devastating at any time of the year, but it is magnified at Christmas time. This includes families who have lost loved ones in previous years and for who Christmas will always act as a reminder of the selfish and criminal acts of drink -drivers.
“The video portrays an important message that the consequences of drink-driving last far beyond the conclusion of a court case, payment of a fine or the end of a driving disqualification.”
Brighouse mum Carole Whittingham, whose 27-year-old son was killed by the driver of a stolen car who had been drinking and taking drugs in 1992, backed the campaign.
Mrs Whittingham, founder of the national road charity Scard, said: “This is a very clear, poignant and ‘in your face’ video which gets across the dangers of drink and drug-driving very clearly.
“It is very sad and anything that shouts this message from the rooftops is to be applauded. I am pleased that West Yorkshire Police have chosen to support this video.”