Report to Council says village is not being promoted enough, but must strike careful balance

David Ford, of Saltaire Traders, says the World Heritage Site cannot “just drift along”

Saltaire's Victoria Hall

First published in News Bradford Telegraph and Argus: Photograph of the Author by , T&A Reporter

Bradford Council must make more use of the World Heritage Site of Saltaire, a report has warned.

Councillors will next week discuss a management plan for the future of the 19th-century village, which has been a World Heritage Site since 2001, and decide how the authority can further promote the area.

Since Saltaire acquired the rare status, the Council describes the boost in tourism as “marginal” as there has been a failure to promote the area.

A report to the Regeneration and Economy Scrutiny Committee describes how other World Heritage Sites, such as the former Welsh mining town of Blaenavon and the Dorset and East Devon Coast, have been much more successful in “branding and packaging” each area as tourist attractions.

But councillors will also be told that a careful balancing act needs to be found between prioritising Saltaire’s economic potential over its heritage, which runs the “worst case scenario” danger of the site losing its heritage status, or focusing solely on maintaining its heritage, which would rely too much on the tourist economy.

They will be presented with a number of options, including: l not developing a management plan, which could lead to developments that “do not sustain its significance” and would endanger Saltaire’s World Heritage Status.

l developing a plan based on World Heritage objectives only, which could hinder the economic growth of the village l continuing with the current management structure, which would limit improvements l opting for the recommended option of developing an “holistic” plan that “balances world heritage objectives with those of sustainable economic development, including tourism.”

If that management plan is adopted, community groups, businesses and residents will be invited to join together on a steering group to plan Saltaire’s future.

A report to the committee by Julian Jackson, the Council’s assistant director of planning, highways and transportation, does credit the success of projects which include the £4.4 million restoration of Roberts Park and major restoration work to Salts Milll and the United Reformed Church.

But Mr Jackson states: “Many of the projects in the current management plan have been realised, others have not come to fruition and new ones are in development.

“There is scope for providing more opportunities for visitors to learn about the heritage of the village.”

David Ford, a member of Saltaire Traders and owner of Saltaire book shop, welcomed efforts to focus on the future.

He said: “There are things going on, but maybe some of it is not so focused – there are different groups doing different things. They don’t have the power to make any major decisions. We need to pull everything together.

“There is definitely the potential for more than what is happening now.

“We can’t just sit back and let it drift along. It is a good idea to refresh what the status means and pull everything we do together – think where we want to be in 20 years.

“Lots of groups are doing things, but we are let down by a lack of places to do them. You wouldn’t know sometimes that you live in a World Heritage Site. Its benefits aren’t being sold to people.”

The committee meets at Bradford City Hall on Thursday at 5.30pm.

e-mail: chris.young@telegraphandargus.co.uk

Comments (21)

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10:05am Sat 24 Nov 12

Joedavid says...

Interesting a place I've not been to for years.
If there are things to attract then they should be promoted but if a big number attending thing where would they park?
One thing that was featured quite a bit a year or two back in the T&A a few times was the installation of a Wurlitzer theatre organ. Now there is silence on it, does it get used? Can public hear it, when I enquired I got the impression there is a club for organ enthusiasts that control it.
So do not understand with it being in a public hall why it not a public thing. Maybe the Council should consider moving it to the Pictureville cinema or the New Victoria/Odeon when restored.
Interesting a place I've not been to for years. If there are things to attract then they should be promoted but if a big number attending thing where would they park? One thing that was featured quite a bit a year or two back in the T&A a few times was the installation of a Wurlitzer theatre organ. Now there is silence on it, does it get used? Can public hear it, when I enquired I got the impression there is a club for organ enthusiasts that control it. So do not understand with it being in a public hall why it not a public thing. Maybe the Council should consider moving it to the Pictureville cinema or the New Victoria/Odeon when restored. Joedavid
  • Score: 0

10:30am Sat 24 Nov 12

thatsnotmyname says...

Who would benefit the most drom more visitors to Saltaire? Salts Mill of course. Maybe they should stump up some cash to promote the village rather than the tax payer.

And where would these new visitors park?
Who would benefit the most drom more visitors to Saltaire? Salts Mill of course. Maybe they should stump up some cash to promote the village rather than the tax payer. And where would these new visitors park? thatsnotmyname
  • Score: 0

10:50am Sat 24 Nov 12

MontyLeMar says...

Forget lack of parking. Saltaire is well served by buses and trains and even the canal. Saltaire was always a drab place especially after Titus built it. Workers were supposed to stay sober, work hard and go to church on Sunday and for that they got a residence and health care that people who lived in the hell-hole called Bradford could only dream of. You've got to strike a careful balance between tacky tourist attractions and keeping the original atmosphere which Titus tried to create.
Forget lack of parking. Saltaire is well served by buses and trains and even the canal. Saltaire was always a drab place especially after Titus built it. Workers were supposed to stay sober, work hard and go to church on Sunday and for that they got a residence and health care that people who lived in the hell-hole called Bradford could only dream of. You've got to strike a careful balance between tacky tourist attractions and keeping the original atmosphere which Titus tried to create. MontyLeMar
  • Score: 0

11:18am Sat 24 Nov 12

RollandSmoke says...

MontyLeMar wrote:
Forget lack of parking. Saltaire is well served by buses and trains and even the canal. Saltaire was always a drab place especially after Titus built it. Workers were supposed to stay sober, work hard and go to church on Sunday and for that they got a residence and health care that people who lived in the hell-hole called Bradford could only dream of. You've got to strike a careful balance between tacky tourist attractions and keeping the original atmosphere which Titus tried to create.
Residents were refered to as inmates, what's that tell you?
[quote][p][bold]MontyLeMar[/bold] wrote: Forget lack of parking. Saltaire is well served by buses and trains and even the canal. Saltaire was always a drab place especially after Titus built it. Workers were supposed to stay sober, work hard and go to church on Sunday and for that they got a residence and health care that people who lived in the hell-hole called Bradford could only dream of. You've got to strike a careful balance between tacky tourist attractions and keeping the original atmosphere which Titus tried to create.[/p][/quote]Residents were refered to as inmates, what's that tell you? RollandSmoke
  • Score: 0

12:21pm Sat 24 Nov 12

pockman says...

Saltaire village is a World Heritage Site because of the fact that it was built as a "model village" by an enlightened employer, Titus Salt. Its continuing status isn't dependent on more, or less, tourism or economic activity and the like. Continue to maintain the infrastructure and advertise properly but maintain the integrity of the original concept. I don't see Stonehenge being stripped of its iconic status because there aren't more burger vans or tatty gift shops there !
Saltaire village is a World Heritage Site because of the fact that it was built as a "model village" by an enlightened employer, Titus Salt. Its continuing status isn't dependent on more, or less, tourism or economic activity and the like. Continue to maintain the infrastructure and advertise properly but maintain the integrity of the original concept. I don't see Stonehenge being stripped of its iconic status because there aren't more burger vans or tatty gift shops there ! pockman
  • Score: 0

2:26pm Sat 24 Nov 12

terryjackman says...

The LAST thing Saltaire needs is Bradford Council meddling in its affairs. They need to come and look at it and take that independent shops model back to the City Centre!!
The LAST thing Saltaire needs is Bradford Council meddling in its affairs. They need to come and look at it and take that independent shops model back to the City Centre!! terryjackman
  • Score: 0

2:44pm Sat 24 Nov 12

The obvious says...

If saltaire wants to get promotion...use your own fundraising to promote rather then eat at the lack lustre budget of the council.
If you left Bradford council to manage affairs they'd probably build new flats in place of the gorgeous buildings already there. I do not trust the council to flush the toilet let alone promote a historic village. Just look at the promotion of the city centre...yes there is huge hole in it. Bradford council stay out of saltaires affairs as your track record shows you guys are not fit for the purpose.
Strong words but true
If saltaire wants to get promotion...use your own fundraising to promote rather then eat at the lack lustre budget of the council. If you left Bradford council to manage affairs they'd probably build new flats in place of the gorgeous buildings already there. I do not trust the council to flush the toilet let alone promote a historic village. Just look at the promotion of the city centre...yes there is huge hole in it. Bradford council stay out of saltaires affairs as your track record shows you guys are not fit for the purpose. Strong words but true The obvious
  • Score: 0

3:02pm Sat 24 Nov 12

RollandSmoke says...

Were they getting more tourists when the tram line lead to something? Buildings aren't everyone's cup of tea.
Were they getting more tourists when the tram line lead to something? Buildings aren't everyone's cup of tea. RollandSmoke
  • Score: 0

8:03pm Sat 24 Nov 12

Brannigan says...

A management plan is required and should see the various interested parties such as residents, business leaders and community groups working together. The priority should be to raise public awareness of Saltaire and to encourage visitors. The council must have an involvement but beware they should not be allowed to destroy the village like they did with Bradford city centre or else it will be filled with pound shops and charity shops and a hole in the ground.
A management plan is required and should see the various interested parties such as residents, business leaders and community groups working together. The priority should be to raise public awareness of Saltaire and to encourage visitors. The council must have an involvement but beware they should not be allowed to destroy the village like they did with Bradford city centre or else it will be filled with pound shops and charity shops and a hole in the ground. Brannigan
  • Score: 0

8:50pm Sat 24 Nov 12

watcher22 says...

Saltaire is a fascinating place and a lovely place go live.
By all means promote it but only to the sort of visitor that would not demand destroying the interesting historical aspect of the area.
Invite Bradford council in to help with great care, look what they have done to the city itself.
Perhaps the shops could get together and advertise. In the adverts include the public transport access, especially the train routes to the area. Advertise along those routes. Also get in touch with the canal boat hire companies along the valley and see if they can come up with any offers. How about canal rides from 5 rise to Saltaire?
Good luck.
Saltaire is a fascinating place and a lovely place go live. By all means promote it but only to the sort of visitor that would not demand destroying the interesting historical aspect of the area. Invite Bradford council in to help with great care, look what they have done to the city itself. Perhaps the shops could get together and advertise. In the adverts include the public transport access, especially the train routes to the area. Advertise along those routes. Also get in touch with the canal boat hire companies along the valley and see if they can come up with any offers. How about canal rides from 5 rise to Saltaire? Good luck. watcher22
  • Score: 0

10:39pm Sat 24 Nov 12

Commonsensefirst says...

I used to visit the Saltaire Festival. There was a real ale bar upstairs in Victoria Hall, where one could leave the building briefly to find some interesting continental food. It was fantastic - the best organised event I ever experienced. Then, the next year it all changed. The beer festival was now miles away in Shipley. One had to walk or wait for a bus. Although ale was available nearby my enjoyment was ruined by this single decision. The exploitation of local artists didn't help. I rarely visit these days.
I used to visit the Saltaire Festival. There was a real ale bar upstairs in Victoria Hall, where one could leave the building briefly to find some interesting continental food. It was fantastic - the best organised event I ever experienced. Then, the next year it all changed. The beer festival was now miles away in Shipley. One had to walk or wait for a bus. Although ale was available nearby my enjoyment was ruined by this single decision. The exploitation of local artists didn't help. I rarely visit these days. Commonsensefirst
  • Score: 0

2:09pm Sun 25 Nov 12

Uther Pendragon says...

If Bradford Council were allowed to do anything with Saltaire it would be b*gger all
as usual.Leave it to fall into disrepair, and then claim it was beyond economical repair and we have found asbestos the complete village will now need to be demolished and sold to: a private developer/ to build much needed social housing. But as we all know, it would be left as a bomb site like they have done with BFD centre. BFD Council are not fit to do b*ugger all about s*d all!
If Bradford Council were allowed to do anything with Saltaire it would be b*gger all as usual.Leave it to fall into disrepair, and then claim it was beyond economical repair and we have found asbestos the complete village will now need to be demolished and sold to: a private developer/ to build much needed social housing. But as we all know, it would be left as a bomb site like they have done with BFD centre. BFD Council are not fit to do b*ugger all about s*d all! Uther Pendragon
  • Score: 0

2:09pm Sun 25 Nov 12

Uther Pendragon says...

If Bradford Council were allowed to do anything with Saltaire it would be b*gger all
as usual.Leave it to fall into disrepair, and then claim it was beyond economical repair and we have found asbestos the complete village will now need to be demolished and sold to: a private developer/ to build much needed social housing. But as we all know, it would be left as a bomb site like they have done with BFD centre. BFD Council are not fit to do b*ugger all about s*d all!
If Bradford Council were allowed to do anything with Saltaire it would be b*gger all as usual.Leave it to fall into disrepair, and then claim it was beyond economical repair and we have found asbestos the complete village will now need to be demolished and sold to: a private developer/ to build much needed social housing. But as we all know, it would be left as a bomb site like they have done with BFD centre. BFD Council are not fit to do b*ugger all about s*d all! Uther Pendragon
  • Score: 0

2:16pm Sun 25 Nov 12

Uther Pendragon says...

Victoria Hall! clean tidy and paying its way. Not run by Bfd Council, if it was it would look like the Odeon.
Only ourselves to blame for allowing the Council to be run by someone who looks like he used to work on the Walzers.
More rings in his ears than on my curtains.
Victoria Hall! clean tidy and paying its way. Not run by Bfd Council, if it was it would look like the Odeon. Only ourselves to blame for allowing the Council to be run by someone who looks like he used to work on the Walzers. More rings in his ears than on my curtains. Uther Pendragon
  • Score: 0

3:24pm Sun 25 Nov 12

loftyme says...

agree Uther, very poor representation of a council leader, walzers or a bad drag act?
agree Uther, very poor representation of a council leader, walzers or a bad drag act? loftyme
  • Score: 0

6:44pm Sun 25 Nov 12

BigFigure says...

Commonsensefirst wrote:
I used to visit the Saltaire Festival. There was a real ale bar upstairs in Victoria Hall, where one could leave the building briefly to find some interesting continental food. It was fantastic - the best organised event I ever experienced. Then, the next year it all changed. The beer festival was now miles away in Shipley. One had to walk or wait for a bus. Although ale was available nearby my enjoyment was ruined by this single decision. The exploitation of local artists didn't help. I rarely visit these days.
you will be pleased to hear that the 2013 Bradford Beer Festival will be held at Victoria Hall at the end of February. Cheers!
[quote][p][bold]Commonsensefirst[/bold] wrote: I used to visit the Saltaire Festival. There was a real ale bar upstairs in Victoria Hall, where one could leave the building briefly to find some interesting continental food. It was fantastic - the best organised event I ever experienced. Then, the next year it all changed. The beer festival was now miles away in Shipley. One had to walk or wait for a bus. Although ale was available nearby my enjoyment was ruined by this single decision. The exploitation of local artists didn't help. I rarely visit these days.[/p][/quote]you will be pleased to hear that the 2013 Bradford Beer Festival will be held at Victoria Hall at the end of February. Cheers! BigFigure
  • Score: 0

9:51pm Sun 25 Nov 12

scanipoos says...

terryjackman wrote:
The LAST thing Saltaire needs is Bradford Council meddling in its affairs. They need to come and look at it and take that independent shops model back to the City Centre!!
I agree one has only to look at the loss of may iconic buildings in the centre, to see what a mess they've made of things .
Dont let any of them near the place
[quote][p][bold]terryjackman[/bold] wrote: The LAST thing Saltaire needs is Bradford Council meddling in its affairs. They need to come and look at it and take that independent shops model back to the City Centre!![/p][/quote]I agree one has only to look at the loss of may iconic buildings in the centre, to see what a mess they've made of things . Dont let any of them near the place scanipoos
  • Score: 0

10:40pm Sun 25 Nov 12

Tyke69 says...

thatsnotmyname wrote:
Who would benefit the most drom more visitors to Saltaire? Salts Mill of course. Maybe they should stump up some cash to promote the village rather than the tax payer.

And where would these new visitors park?
I live in Saltaire and I agree with this. The majority of tourists only come to visit the mill and locals are already inconvenienced by the coach parties that turn up then park their coaches on residential streets.

I think too much emphasis has been placed on exclusive shops that only the well off can afford to shop in. I've always thought more could be done to promote the history of Saltaire, it's a shame part of the mill wasn't turned into a living history museum with original machinery etc.
[quote][p][bold]thatsnotmyname[/bold] wrote: Who would benefit the most drom more visitors to Saltaire? Salts Mill of course. Maybe they should stump up some cash to promote the village rather than the tax payer. And where would these new visitors park?[/p][/quote]I live in Saltaire and I agree with this. The majority of tourists only come to visit the mill and locals are already inconvenienced by the coach parties that turn up then park their coaches on residential streets. I think too much emphasis has been placed on exclusive shops that only the well off can afford to shop in. I've always thought more could be done to promote the history of Saltaire, it's a shame part of the mill wasn't turned into a living history museum with original machinery etc. Tyke69
  • Score: 0

6:28am Mon 26 Nov 12

Albion. says...

Tyke69 wrote:
thatsnotmyname wrote:
Who would benefit the most drom more visitors to Saltaire? Salts Mill of course. Maybe they should stump up some cash to promote the village rather than the tax payer.

And where would these new visitors park?
I live in Saltaire and I agree with this. The majority of tourists only come to visit the mill and locals are already inconvenienced by the coach parties that turn up then park their coaches on residential streets.

I think too much emphasis has been placed on exclusive shops that only the well off can afford to shop in. I've always thought more could be done to promote the history of Saltaire, it's a shame part of the mill wasn't turned into a living history museum with original machinery etc.
Coaches parked on residential streets? There is a drop off point on Caroline Street and the coaches park on Salts Mill Road (outside the village).
[quote][p][bold]Tyke69[/bold] wrote: [quote][p][bold]thatsnotmyname[/bold] wrote: Who would benefit the most drom more visitors to Saltaire? Salts Mill of course. Maybe they should stump up some cash to promote the village rather than the tax payer. And where would these new visitors park?[/p][/quote]I live in Saltaire and I agree with this. The majority of tourists only come to visit the mill and locals are already inconvenienced by the coach parties that turn up then park their coaches on residential streets. I think too much emphasis has been placed on exclusive shops that only the well off can afford to shop in. I've always thought more could be done to promote the history of Saltaire, it's a shame part of the mill wasn't turned into a living history museum with original machinery etc.[/p][/quote]Coaches parked on residential streets? There is a drop off point on Caroline Street and the coaches park on Salts Mill Road (outside the village). Albion.
  • Score: 0

1:09pm Mon 26 Nov 12

Bone_idle18 says...

you know what would attract me to visit more, an Archimedes Screw turbine on the weir :)
you know what would attract me to visit more, an Archimedes Screw turbine on the weir :) Bone_idle18
  • Score: 0

1:41pm Mon 26 Nov 12

Albion. says...

Bone_idle18 wrote:
you know what would attract me to visit more, an Archimedes Screw turbine on the weir :)
Exactly, me too.
[quote][p][bold]Bone_idle18[/bold] wrote: you know what would attract me to visit more, an Archimedes Screw turbine on the weir :)[/p][/quote]Exactly, me too. Albion.
  • Score: 0

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