Bradford Bulls have unveiled a four-year £1.2million sponsorship deal, believed to be one of the biggest the Super League has ever seen, with money-lending firm Provident Financial Group.

The news was announced at a press conference at Odsal stadium just minutes ago where a new shirt bearing the sponsor’s name was unveiled.

New Bulls owners Omar Khan and honorary chairman Gerry Sutcliffe were at the conference. Mr Sutcliffe said that they believed it was one of the biggest deals in the Super League.

It comes just days after the Telegraph & Argus reported how another 250 jobs are to be created in Bradford city centre by Provident Financial and will take its city workforce to more than 1,000. The deal comes following months of uncertainty for the Bulls who went into administration earlier this year.