3:04pm Wednesday 7th October 2009
Don’t pay the full price if you want a night out in London’s theatreland, as SeatChoice.com, the leading ticket price comparison site, reckons that discounts of up to 62 per cent are widely available for those who can go at quieter times.
For example, one ticket supplier for Blood Brothers has top-price stalls seats for up to 62 per cent off face value for Wednesday evening performances in September and October.
Another ticket supplier, Encore, is running a ‘September sale’ with discounts of up to 50 per cent, and other suppliers are competing with discounts and offers.
Even better news for theatre goers is that many discounts apply to the best seats, including the stalls and circle, so a great deal needn’t mean a bad view.
Discounts are available on new productions and West End stalwarts. One ticket supplier offers £62.50 stall seats to Sister Act at £38, a discount of 39 per cent, while stall seats for Hairspray are going at 47 per cent below full face value.
Other big savers include The Woman in Black (£42.50 stall seats for £21); Dreamcoats And Petticoats (£50 dress circle seats for £27.50); We Will Rock You (£55 circle seats at £31); Grease (£53.50 stalls for £31); Chicago (£59.75 stalls for £36.75) and Dirty Dancing (£60.00 Dress Circle for £38.50.) SeatChoice.com founder Robert Iles said: “Best discounts for top London shows are for midweek performances. Friday and Saturday nights are still the most popular nights for an evening at the theatre, so it is harder to get deals for the weekend.
“By shopping around for a Tuesday or Wednesday night, you can save a packet at the moment.”
SeatChoice.com have recently added some useful tools to find the right tickets at the best price: you can check out the volume of searches for tickets to individual shows; the dates of heaviest demand; the success rate for ticket searches to performances by date and information indicating maximum and minimum ticket prices and booking fees.
SeatChoice.com conducts real-time searches of theatre box offices and more than 20 ticket outlets, including leading ticket agents such as Encore, Ticketmaster and Keith Prowse, as well as specialist theatre break agents and secondary ticket suppliers like Seatwave and Viagogo.
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