A SENIOR BBC official is set to join an expert panel of speakers at the Bradford International Film Summit to discuss the growing potential for creating children’s film and TV.

Jackie Myburgh, who is responsible for all content delivery across CBBC and Cbeebies, will speak alongside Barney Goodland from Magic Light Pictures, the team behind the animation of the Gruffalo and Room on the Broom.

Also on the panel is Christopher Halliday, an expert in children's television tax relief from the certification unit at the British Film Institute, the first point of contact for applicants wanting to qualify their film, television programme, animation, or video game as British.

The seminar, entitled 'Focus on Children’s Film and TV', is aimed at people considering children’s film and TV as a career option, and will explore the rich content currently being produced in the UK.

The panel will also discuss the viewing habits of the so-called 'IPAD generation', sharing their knowledge and experience of getting projects financed and commissioned.

The seminar will be chaired by executive producer and Bradford UNESCO City of Film Board member, Liz Molyneux, who received a Children’s Bafta nomination last year with the team at Fettle Animation for their series ‘Children of the Holocaust’.

"It's an honour to be chairing such a stellar panel," she said.

"The children's film and TV industry in the UK is at the forefront of creativity and innovation, and our panellists represent that excellence.

"The session offers an opportunity to debate the latest issues - but most importantly - the future of the genre.

"It is a session for both industry pros and the next generation of children's content creators."

Children’s film and TV was given a financial boost after the Chancellor, George Osborne, announced tax breaks for the children’s television production industry in his 2014 Autumn statement.

The move was seen as a significant boost for production companies looking to make live action children’s shows in the UK.

The three-day Bradford International Film Summit, taking place from March 4 to 6, will see a series of seminars, events, and screenings to discuss film & TV production, business opportunities, and education, set against the backdrop of Bradford as the world's first UNESCO City of Film.

This permanent title, awarded in 2009, bestows international recognition on Bradford as a world centre for film because of the city’s rich movie heritage, its inspirational locations, and its celebrations of the moving image through the city’s annual film festivals.

The 'Focus on Children’s Film and TV' seminar will take place on Friday, March 6, from 2pm to 4pm at The Studio in Bradford's Alhambra Theatre.

Tickets for the event are free.

To register, or for full details of the Film Summit programme, visit www.bradfordcityoffilm.com/summit.