College launches PR campaign
Bosses at Park Lane College Keighley have mounted a promotion campaign after receiving a hiding by Government inspectors.
The campaign called Believe InPark Lane College Keighley' has started only weeks after standards there were branded as "inadequate" by the inspection team at education watchdog Ofsted.
College principal Maxine Room, alongside students and other staff, has gone on the offensive to try to get the town behind them.
Over the coming months pamphlets, bus adverts, posters, badges and T-shirts will be produced bearing the slogan.
Last December, Bradford Council's regulatory and appeals committee gave the green light to a new college building, to be built in Dalton Lane. The application for the £34 million project has also been given Government approval.
Work is scheduled to start in May with the building set to be opened to students in September, 2010.
Mrs Room said: "After planning consent was granted in December by Bradford Council for the new Park Lane College Keighley building on Dalton Lane, we felt it was the beginning of a new era for the college, and a time when we were starting to gel as one organisation, five months into the Park Lane-Keighley College merger.
"The Believe' campaign was inspired by a feeling at the college that the merger was not about Park Lane riding in to save the day, but helping a once great organisation get back to where it should be.
"The sentiment behind the campaign is about believing that the merger will benefit the community of Keighley, and showing support to all the staff and students of the college during this time of change."
Mrs Room said the Ofsted inspection report had identified areas at the college "in need of improvement" and said she and other staff expected "to have to undertake a great deal of hard work over the next few years".
"Our priority throughout the merger has always been to our current learners and staff," she said.
"We have been overwhelmed by the fantastic level of staff and student support since the start of the Believe' campaign."
6:39pm Wednesday 26th March 2008
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CommentPosted by: chris, BRADFORD on 9:31pm Wed 26 Mar 08
What a great idea. It will make kids think about going to college and getting something behide them before they go into this big bad world we now live in
What a great idea. It will make kids think about going to college and getting something behide them before they go into this big bad world we now live in
Posted by: Divers_uk, Bingley on 2:22pm Thu 27 Mar 08
Sounds like they are spending tax payers money on the back of buses rather than education - says it all as to why they got a bad report!
Sounds like they are spending tax payers money on the back of buses rather than education - says it all as to why they got a bad report!
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