Store staff read all about it (From Bradford Telegraph and Argus)
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Otley firm produces Morrisons magazine
9:28am Monday 4th October 2010 in Business
From left, Words&Pictures’ Jo St Quinton and Rob Dickens with Morrisons’ logistics director Neal Austin and Andrew Crowe, internal communications manager.
A new newspaper for distribution staff at Morrisons supermarket chain in Bradford is to be produced by an editorial design agency.
Otley-based Words&Pictures won the contract after a pilot edition was given the thumbs-up by warehouse staff who are receiving regular copies of the publication, M One.
Andrew Crowe, Morrisons’ internal communications manager, said: “There was so much good news going on here in distribution that we asked our colleagues if they would like their own publication. The answer was a loud ‘yes please’.”
Rob Dickens, senior designer at Words&Pictures, said: “It’s interesting to note that although we produce a series of intranets and digital magazines for some clients, a newspaper hits the mark with others.
“We’re much more interested in the impact of our work for clients, rather than the medium itself.”
M One has been shortlisted in the best newspaper category at the Chartered Institute of Public Relations communication awards.
