A PUDSEY e-commerce firm are experiencing the sweet smell of success after producing then website for a chart star’s new perfume.

Singing sensation Michael Bublé has turned to Ina4, based at Pudsey Business Centre on Kent Road, to produce the website, michaelbubleperfume.com, for his new scent range called By Invitation.

The perfume was launched globally in New York and streamed via Facebook Live to his worldwide army of followers.

Founding director Carl Willock said: “Directly on the back of our e-commerce expertise, we are delighted to have been invited to create such a high-profile website.

“It is a ringing endorsement of the sector-leading skills and experience that we have been built into the Ina4 team as we aim to reaffirm our standing as one of the north’s premier web agencies.

"It also shows that international stars like Michael Bublé do not have to go to web agencies in the States, or even in London – they can find the expertise required right here in Yorkshire.”

By Invitation will be available in around 30 countries.