A HISTORIC Saltaire-based cycle retailer has invested in the latest technology to enable its staff to custom fit bicycles to riders' specific needs.

Specially trained technicians at All Terrain Cycles will use the new system to improve comfort, control and performance and minimise risk of injuries.

The firm has invested £30,000 in the latest technology to provide 'bike fit studios' at its stores at Salt’s Mill and in Wetherby. It features a fully adjustable jig enabling staff to assess and easily adjust cycles, including crank length, saddle angle and handlebar width, to provide the best riding position for individual customer needs.

This can then be replicated on a customer’s own bike to ensure it is set up to their exact personal requirements taking into account body proportions and what the rider wants from the bike. The jig can also be used to replicate the geometry of a specific bike enabling customers to try different sizes of bikes even when not in stock.

Chris Williams, bike fit technician, said: “Cycling enthusiasts are becoming increasingly serious about optimising performance and the starting point, of course, is to ensure the bike fits properly from choosing the right frame size through to the correct adjustment of all the contact points.

“As in many sports, science is being used to improve the process and this high tech jig, one of just a few in Yorkshire, enables us to easily make adjustments and tailor the bike to exactly meet the rider’s needs. Whether customers are investing in a new bike or simply want to get more from their existing bike, a comprehensive fit can make a huge difference curing a host of problems from sore neck and back, knee pain and uncomfortable saddle to numb hands.”

Tony Booth, All Terrain Cycles managing director, added: “As riders prepare for a summer of cycling, our new precision bike fit jig is already being put to good use with our trained technicians, many of whom have ridden at a semi-professional level, using their knowledge, combined with the latest technology, to ensure maximum comfort on the bike, so giving better performance.”

Family owned All Terrain Cycles was originally established in 1907 as Riley Brothers Cycles at Cross Hills and is now one of the UK’s largest independent cycle retailers with 24 staff. The business was acquired by Tony Booth in 1996 and since then has grown turnover from £45,000 to £4.5 million.