AN expanding West Yorkshire recruitment and training company says a new profiling tool it has adopted from the United States will help revolutionise the sector.

Momentum Sales Solutions, which has offices in Bradford, Huddersfield and Leeds, has become the sole UK licence holder for the tool developed by The Objective Management Group which is now used internationally.

It follows Momentum's acquisition of Irish based Accelerated Sales from entrepreneur Kieran Horan for £25,000 as part of plans to expand beyond its northern heartland.

Momentum director Billy Bingham said the acquisition would enable the firm to help recruiting employers to cut the guess work out of an often expensive and time consuming process while helping it to secure sales leads.

He said: “Recruitment can be a minefield. Even 21st Century innovations have failed to eradicate some of the guesswork that still exists. Companies are asked to invest a lot of time and money to find the best, yet ultimately much is taken on gut feeling and trust.

“The Objective Management Group have developed the salesforce specific profiling tool to assess applicants from the beginning of the process. It enables us to read the DNA of a candidate and see how closely they match the employer’s needs. The insight provided saves our clients time and money and prevents them making recruitment errors that will later come back to haunt them.

“It means we can get to shortlist quicker, but at the same time be more certain that those few candidates who go before the company are exactly suited to the client’s specification."

Pete Evans, managing director, added: “Another key plank of our business is sales training and coaching so that companies can grow.

“Using this kind of profiling helps us work alongside clients and plan focused training so that their existing teams achieve their maximum potential. At the same time we can identify any weak performers or if they are simply round pegs in square holes.

“We are an ambitious company, determined to offer a unique improved recruitment and coaching service to clients. We have been using this tool for some time through Accelerated Sales. When the chance to buy it came along we jumped at the chance.”

Meanwhile. specialist recruitment agency Provide Education, which has a branch in Brighouse, says it is aiming to create new jobs and grow its business by 30 per cent this year following a record breaking 2015. The firm supports more than 2,000 teachers in finding supply teaching posts, as well as permanent jobs, at schools across the region.